Today we’re having the pleasure to read Peter Godtfredsen’s answers on our App Store Optimization (ASO) interview. Peter founded Mobtimizers together with Brian Kjaerulff, another of our ASO experts. Read his app marketing tips below! 1. Tell us a bit about yourself and your company? I’ve always strived for a creative outlet in my work, beginning with music and art and moving onto design and data analysis. Joining forces with my business partner Brian Kjaerulff, …
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Blue Cross and Blue Shield of Illinois,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Health & Fitness||4.1.2||March 10, 2017||0.0|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1059 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 4.1.2 released on March 10, 2017
Version 4.1.1 released on January 13, 2017
Version 4.1.0 released on January 06, 2017
Version 4.0.2 released on December 19, 2016
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The Blue Cross and Blue Shield of Illinois (BCBSIL) app provides access to the Blue Cross and Blue Shield of Illinois member information and resources. BCBSTX app also provides shopping information such as getting a quote and tracking an application. Now available in Spanish (requires phone language settings to be set in Spanish) Members can: • Login, register or change password • Easily access coverage, claims, and ID • Check deductible and out of pockets amounts • Find an in network doctor, hospital or facility • Find a nearby urgent care facility • Estimate the costs of procedures, tests and treatments • View patient reviews and average wait time • Search for doctors that speak Spanish • View medical benefits and copay levels • View pharmacy benefits and copay levels • Send ID to Apple Wallet for offline access Shoppers can: • Get a quote for insurance • Explore and compare insurance plan options • Apply for insurance • Track your insurance application status • Find a doctor, hospital or facility • Find a nearby urgent care facility
BCBSIL Ranking History | Health & Fitness
BCBSIL daily app ranking in Health & Fitness category for the last 30 days.
BCBSIL Worldwide Rankings | Health & Fitness
BCBSIL rankings per country in Health & Fitness category.
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Over the last few years, the AppStore algorithm has been updated a few times without achieving Apple’s goals to ban cheaters and robotic downloads. This summer, Apple finally introduced a new algorithm, entirely redesigned to push forward newer apps with better reviews and reputation… Reputation comes first Until now, download volumes and velocity were the two most important factors for rankings on the App Store. Though, Apple recently changed the App Store algorithms to push …