App Store Optimization is absolutely essential in any app marketing strategy. It can drastically help apps to stand out from the crowded App Store that today counts more than 1.5 million apps. The principal goal behind ASO is to increase app rankings and organic downloads. ASO is often compared to SEO (Search Engine Optimization), aiming at optimizing website’s visibility in search engines. However, if both of these rely on the same core principle, they do …
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Blue Cross and Blue Shield of Michigan,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Medical||2.3.0||May 30, 2017||0.0|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1047 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
Ok, that's perfect.
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Ok, that's perfect. You have screenshots with the optimized screen dimensions for each device. We hope that users can see how great your app is. Make sure that your first two screenshots showcase your best features, as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 2.3.0 released on May 30, 2017
Version 2.2.0 released on April 17, 2017
With this version of the app, you can: -- Use our app on your iPad® -- Easily register for a member account by snapping a picture of your Blue Cross ID card
Version 2.2.1 released on May 01, 2017
Version 2.1.0 released on March 17, 2017
- Manage permissions to control your protected health information - Feature enhancements and bug fixes
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Michigan Blue Cross members, use our app to log in, find a doctor and see your account info. With convenient access to your health plan details, you’re more informed when you need care. If you’re a Blue Cross Blue Shield of Michigan member, you can: -- View your deductible and other plan balances -- See what services your plan covers -- Research drug prices and requirements -- Check claims and EOBs -- Find doctors and hospitals -- Take your health assessment -- Compare quality ratings for doctors and procedure costs -- Have your virtual ID card handy -- Easily call customer support and our nurse line -- Keep your account info updated The app supports most of our plans, but not all. If you’re one of these members, the app won’t work for you: -- FEP members with a PPO plan -- MESSA members -- Blue Cross Complete (Medicaid) members -- Members with an FSA, or flexible spending account, that isn’t paired with a Blue Cross medical plan We’re sorry, the latest version of the app is not compatible with BlackBerry® or Windows® phones.
BCBSM Ranking History | Medical
BCBSM daily app ranking in Medical category for the last 30 days.
BCBSM Worldwide Rankings | Medical
BCBSM rankings per country in Medical category.
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