A/B testing is an extremely powerful way to increase conversions. If you own a website or a mobile application, you have no excuse not to use A/B testing. Indeed, it is extremely easy to implement. There are many specialized tools online that can help you to set up your A/B testing campaign. This blog article will give a general overview of this increasingly popular marketing technique, especially in app marketing. We’ll also give you our …
United States / English
Blue Cross and Blue Shield of Michigan,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Medical||2.0.0||December 23, 2016||0.0|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 948 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 2.0.0 released on December 23, 2016
With this version of the app, you can: -- Manage your primary care providers, if having one is part of how your plan works -- Share your virtual ID card -- Share your explanation of benefits statements -- Access your Blue365® member discounts -- Enjoy performance improvements
Version 1.4.0 released on November 02, 2016
With this version of the app, you can: -- Order a replacement ID card -- Enjoy performance improvements
Version 1.3.1 released on September 26, 2016
With this version of the app you can: --Pay your monthly bill if you buy your own insurance from us --Easily search for medical benefits under What’s Covered --Enjoy performance improvements
Version 1.2.1 released on August 15, 2016
With this version of the app you can: --Use Touch ID® to log in --Access your HealthEquity® spending accounts --Easily clear form fields --Enjoy performance improvements Coming soon: In the next version, if you buy your own insurance you’ll be able to pay your bill using the app.
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Michigan Blue Cross members, use our app to log in, find a doctor and see your account info. With convenient access to your health plan details, you’re more informed when you need care. If you’re a Blue Cross Blue Shield of Michigan member, you can: -- View your deductible and other plan balances -- See what services your plan covers -- Research drug prices and requirements -- Check claims and EOBs -- Find doctors and hospitals -- Take your health assessment -- Compare quality ratings for doctors and procedure costs -- Have your virtual ID card handy -- Easily call customer support and our nurse line -- Keep your account info updated The app supports most of our plans, but not all. If you’re one of these members, the app won’t work for you: -- FEP members with a PPO plan -- MESSA members -- Blue Cross Complete (Medicaid) members -- Members with an FSA, or flexible spending account, that isn’t paired with a Blue Cross medical plan
BCBSM Ranking History | Medical
BCBSM daily app ranking in Medical category for the last 30 days.
BCBSM Worldwide Rankings | Medical
BCBSM rankings per country in Medical category.
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Once again, we’re having the pleasure to collaborate with AppLift - mobile app marketing platform. This guest post reviews the four most important things to do before your app launch. A great pre-launch strategy can help growing your user base before the app is even on the store yet. Read the rest of this post on AppLift blog. As an app developer or marketer, do you know how important it is to have strong app launch strategy? …