Olivier Verdin, AppTweak co-founder, has recently been interviewed by Nidhi Shah, content strategist at Arkenea - mobile app design and development consultancy. Throughout a series of questions, Olivier shares his expertise in app marketing - especially in ASO - and provides us with useful tips and hacks. Here’s a sneek peek of his first answers. Read the rest of this interview on Arkenea Blog. Can an app developer or entrepreneur use PR over the longer term? How can they …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Finance||7.25.10||November 28, 2017||1.58|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 889 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
Ok, that's perfect.
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Ok, that's perfect. You have screenshots with the optimized screen dimensions for each device. We hope that users can see how great your app is. Make sure that your first two screenshots showcase your best features, as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 7.25.10 released on November 28, 2017
What’s Fixed: • Messenger crash • Accessibility bug What’s New: • Introducing BECU's refreshed logo • Contact a BECU representative with new BECU Messenger • Basic Accessibility via native Voice Assistant (Android) or VoiceOver (iOS) • Redesigned Transfers flow • Ability to add, edit or delete a payee in Bill Pay • Ability to edit or delete a payment in Bill Pay
Version 7.25.9 released on November 02, 2017
What’s Fixed: • Fixed incorrect error message (showed “system unavailable” instead of “invalid credentials”) • Overlapping links on some small screens • Last four account digits now properly display in the Payments feature • A bug in “slide to submit” button in Payments What’s New: • Introducing BECU's refreshed logo • Contact a BECU representative with new BECU Messenger • Basic Accessibility via native Voice Assistant (Android) or VoiceOver (iOS) • Redesigned Transfers flow • Ability to add, edit or delete a payee in Bill Pay • Ability to edit or delete a payment in Bill Pay
Version 7.23.14 released on August 08, 2017
What’s New: • Tap the “?” to get tips on functionality. Now shown on the Dashboard as well as the Deposits, Accounts and Transactions features. • Change payee of multiple transactions at once. • Updated layout for hidden accounts. • Smoother loading animations.
Version 7.21.8 released on June 02, 2017
What's Fixed - Fix for Bill Pay amount bug. What's New - Search transactions by category - Search transactions by amount - Two new presets to filter transactions by - “Last Year” and “This YTD” - Simpler login experience - Neater input fields - Redesigned flow for sending feedback - Several misc. UI enhancements
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Manage your finances in the palm of your hand: BECU’s app is designed to bring budgeting to your phone. Use the unique features to view not only your BECU accounts but also your credit cards, bank accounts and loans held elsewhere. The colorful, friendly design helps you track spending, review outstanding balances and expenses. The updated app also allows easy everyday banking. From transferring funds to locating ATMs and the ever popular mobile check deposit feature, it’s your money, simplified. BECU App Features and Benefits: • Combine and view your BECU and non-BECU financial accounts in one place • Budget based on your spending, income, debt and expense history • Locate the nearest BECU, ATM or shared branching partner credit union • Transfer funds • Deposit checks • View accounts • Pay bills and view payees • Review Alerts • Updated design and expansive user experience
BECU Ranking History | Finance
BECU daily app ranking in Finance category for the last 30 days.
BECU Worldwide Rankings | Finance
BECU rankings per country in Finance category.
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App reviews are gaining more and more importance in terms of ASO. Especially since the last change in the App Store algorithm, aiming at “humanizing” the app world… Like a small tree in the tropical rainforest… Today, there’s more than 1000 new mobile apps launched everyday and a total of over 1,000,000 in the App Store. Your app stands no chance to be seen by users if you don’t work on several factors in order …