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Store Category Version Last Update Avg. ratings
Apple Finance 5.4.8 May 09, 2018 4.21

ASO Score & Checklist

App Name
Your app name is too short. 10 characters

Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.

App Description
The length of your description looks great. 2632 characters

You have 2632 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.

You could add some screenshots.

It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.

Great! You have released a new version of your app less than 3 months ago.

Version 5.4.8 released on May 09, 2018
Bug fixes and updates

Version 5.4.7 released on April 18, 2018
Allocation change Now with more information To help you decide -- Haiku aside, take note: This is the last version of the Betterment app that supports iOS 9. Please use a device running iOS 10.0 or later to continue receiving updates and exciting new features.

Version 5.4.6 released on April 10, 2018
Bug fixes and updates.

Version 5.4.5 released on March 27, 2018
Bug fix.

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App Description

The new, better way to invest is here. Betterment is an online financial advisor with one purpose: to help you make the most of your money. We're taking proven investment strategies and using modern, intuitive technology to give them to all investors. We serve one purpose: to help you make the most of your money, so you can live better. WHAT WE DO FOR YOU We make tailored recommendations on decisions like how much to invest and how much risk to take on in your portfolio. Then, we invest your money in a globally diversified portfolio of low-cost ETFs and help lower taxes in ways many traditional investment services can’t match. Seek higher returns through: • Automated portfolio management • Globally diversified portfolio of ETFs • Tax‑efficient investing features, like tax loss harvesting and asset location Get a better investing experience: • Access to licensed financial experts for all customers—anytime, anywhere • Sync your external investments • Customer support 7 days per week • Your satisfaction guaranteed—learn more: Invest and save with transparency: • Low-cost, straightforward pricing plans—learn more: • Low-fee funds • No additional trading or rebalancing fees Your security is our top priority: • Access your account with TouchID or a secure PIN • Strongest available browser encryption • Member of SIPC, which protects securities customers of its members up to $500,000 (including $250,000 for claims for cash). Explanatory brochure available upon request or at OFFER DETAILS It’s easy—sign up today, make a qualifying deposit, and we’ll automatically waive your management fee. The amount of time you get managed free is based on the total amount you deposit within 45 days of opening an account. See for terms and conditions. QUESTIONS? Got a question about your account? We’re happy to help—please send us a message through the app or an email to and we’ll look into it. DISCLAIMERS Betterment LLC is an SEC registered investment adviser. Investing in securities involves risks, and there is always the potential of losing money when you invest in securities. Before investing, consider your investment objectives and Betterment's charges and expenses. Not an offer, solicitation of an offer, or advice to buy or sell securities in jurisdictions where Betterment is not registered. All images and return figures shown are for illustrative purposes only, and are not actual customer or model returns. Visit for more information.

App Screenshots

Betterment Screenshot Betterment Screenshot Betterment Screenshot Betterment Screenshot

Betterment Ranking History | Finance

Betterment daily app ranking in Finance category for the last 30 days.

Betterment Worldwide Rankings | Finance

Betterment rankings per country in Finance category.

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