United States / US English



Store Category Version Last Update Avg. ratings
Apple Finance 5.3.4 February 02, 2018 4.21

ASO Score & Checklist

App Name
Your app name is too short. 10 characters

Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.

App Description
The length of your description looks great. 2632 characters

You have 2632 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.

You could add some screenshots.

It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.

Great! You have released a new version of your app less than 3 months ago.

Version 5.3.4 released on February 02, 2018
Happy Groundhog Day! Shadow or not, we’ve got news: Bug fixes are here.

Version 5.3.3 released on January 12, 2018
We’re excited about this one. We’ve now got graphs in our mobile experience. [Sound of hands clapping.] So, what’s new? • On your Summary screen, you can see your Betterment balance over the last three months, one year, or all time. In graph form. Excitement. • For more information, press down on the graph. Ta-da! You get a dynamic line that shows you the amount invested and given balance as of a specific date. • Also on your Summary screen, you can swipe left for your key metrics. • As an added bonus, we’ve fixed a few minor bugs.

Version 5.3.2 released on December 19, 2017
There was an issue With both Touch and Face ID. The issue? Now gone.

Version 5.3.1 released on December 14, 2017
New bug fixes? Check. App updates? Yep, got those too. That’s all for now, folks.

Unlock all AppTweak features, start your 7-day free trial

Start your free trial

App Description

The new, better way to invest is here. Betterment is an online financial advisor with one purpose: to help you make the most of your money. We're taking proven investment strategies and using modern, intuitive technology to give them to all investors. We serve one purpose: to help you make the most of your money, so you can live better. WHAT WE DO FOR YOU We make tailored recommendations on decisions like how much to invest and how much risk to take on in your portfolio. Then, we invest your money in a globally diversified portfolio of low-cost ETFs and help lower taxes in ways many traditional investment services can’t match. Seek higher returns through: • Automated portfolio management • Globally diversified portfolio of ETFs • Tax‑efficient investing features, like tax loss harvesting and asset location Get a better investing experience: • Access to licensed financial experts for all customers—anytime, anywhere • Sync your external investments • Customer support 7 days per week • Your satisfaction guaranteed—learn more: Invest and save with transparency: • Low-cost, straightforward pricing plans—learn more: • Low-fee funds • No additional trading or rebalancing fees Your security is our top priority: • Access your account with TouchID or a secure PIN • Strongest available browser encryption • Member of SIPC, which protects securities customers of its members up to $500,000 (including $250,000 for claims for cash). Explanatory brochure available upon request or at OFFER DETAILS It’s easy—sign up today, make a qualifying deposit, and we’ll automatically waive your management fee. The amount of time you get managed free is based on the total amount you deposit within 45 days of opening an account. See for terms and conditions. QUESTIONS? Got a question about your account? We’re happy to help—please send us a message through the app or an email to and we’ll look into it. DISCLAIMERS Betterment LLC is an SEC registered investment adviser. Investing in securities involves risks, and there is always the potential of losing money when you invest in securities. Before investing, consider your investment objectives and Betterment's charges and expenses. Not an offer, solicitation of an offer, or advice to buy or sell securities in jurisdictions where Betterment is not registered. All images and return figures shown are for illustrative purposes only, and are not actual customer or model returns. Visit for more information.

App Screenshots

Betterment Screenshot Betterment Screenshot Betterment Screenshot Betterment Screenshot

Betterment Ranking History | Finance

Betterment daily app ranking in Finance category for the last 30 days.

Betterment Worldwide Rankings | Finance

Betterment rankings per country in Finance category.

Unlock all features after signing up

Get more ASO recommendations, app rankings, store data, keywords insights and more.

Start your free trial

App Keyword Tool

Use AppTweak Keyword tool to audit, optimize and monitor your keywords effectively.

Mobile App Analytics

All insights and data to measure your app’s performance over time and across countries.

Get the latest tips and tricks to improve your ASO Learn all ASO best practices to boost your app on top of the charts and beat your competitors.

  • App Title: 4 Effective Hacks to Improve Your App Store Visibility

    This week’s collaboration is with Yalantis, mobile application development company. In this article, find 4 effective ways to improve your app title in order to maximize your app store visibility. Read the entire post on Yalantis blog. Having a great app is only the beginning of your app developer or marketer road to success. There’s a lot to do in order to achieve your goals. Building a powerful marketing strategy is a crucial step in …

  • 5 Tips to Optimize your App Description

    Your app is great, your icon stands out, your screenshots are done… it’s now time to write your description! I know, I know… it’s not the most exciting part, but it is still a very important factor to work on in your App Marketing strategy. Let me help you with these 5 tips to write the best description possible… Why description matters… A LOT Description copy can be really tricky. Optimizing it is however a …