App Store Optimization (ASO) is getting increasingly popular while the app store market is dominated by two major actors: Apple and Google. Both of these stores have their own specificities that need to be understood in order to build a strong ASO strategy. This article underlines the 3 biggest ASO differences. Read the rest of this post on AppLift blog. Since the apparition of mobile applications, two app stores clearly shape the mobile app ecosystem. Of course, …
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BCBSMA MyBlue Member App
Blue Cross Blue Shield of Massachusetts,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Medical||4.0.1||January 12, 2018||2.41|
ASO Score & Checklist
- ● App Name
You app name is quite long enough.
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You can improve it by adding a few relevant keywords. Check out our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1115 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 4.0.1 released on January 12, 2018
We have streamlined our registration process for quicker access to your health plan and personal information. Enhancements include improved navigation and user interface, Touch ID, additional filtering and search capabilities for custom views, the ability to save your doctors and pharmacies to your phone contacts list, download your digital member ID card to your phone, access to health articles and content, bug fixes. All existing users of the MyBlue Member App will need to re-register to access this update.
Version 3.5 released on March 12, 2017
Minor updates and bug fixes
Version 3.4 released on January 25, 2017
This release provides access to Blue Cross Blue Shield of MA Health Financial Accounts members to view their account balances. The MyBlue Member App is not available for members with Federal Employee Program (FEP), Blue Benefit Administrators (BBA), Ancillary only, Medicare Advantage or standalone Part D plans, or for those with standalone dental, vision, or wellness coverage. Massachusetts is an Independent Licensee of the Blue Cross and Blue Shield Association.
Version 3.2.13 released on December 16, 2016
This release includes minor enhancements and the addition of Touch ID fingerprint identity for easy access to the app. The MyBlue Member App is not available for members with Federal Employee Program (FEP), Blue Benefit Administrators (BBA), Ancillary only, Medicare Advantage or standalone Part D plans. Also those with standalone dental, vision, or wellness coverage cannot use the app. Blue Cross Blue Shield of Massachusetts is an Independent Licensee of the Blue Cross and Blue Shield Association.
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Our MyBlue App is a simple and secure way for Blue Cross Blue Shield of Massachusetts members to manage their health care. Ever been surprised by your bill at the doctor or pharmacy? Our app is the most convenient way to stay informed about your plan when you need it. It connects you securely to your health plan information when you need it. You can quickly access claims, financial accounts balances, and plan information. To use the app, members must register using their member ID that is located on their member ID card. Key features of the app include: • A digital ID card, that can be emailed, printed and saved to your phone • Access claims activity and details • Doctor information and visit history • Medication information and refill dates • Find doctors, dentists, and hospitals • Connect with member service or our nurse care line • View information for dependents under 18 • Phone numbers and driving directions to hospitals, pharmacies and doctor offices • Financial account balances, such as a Flexible Spending Accounts (FSA), Health Reimbursement (HRA), or Health Spending Account (HSA)
BCBSMA MyBlue Member App Ranking History | Medical
BCBSMA MyBlue Member App daily app ranking in Medical category for the last 30 days.
BCBSMA MyBlue Member App Worldwide Rankings | Medical
BCBSMA MyBlue Member App rankings per country in Medical category.
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This week, we’re happy to host a guest post from Liza, Сontent Marketing Manager at SplitMetrics, an app A/B testing tool helping users to increase app conversions. Discover this step-by-step guide of a never-failing A/B testing strategy! Store metadata refinement is the first thing that comes to mind of mobile publishers once they hear about App Store Optimization (ASO). For sure, keywords, app name, subtitles, etc. are extremely important for app’s discoverability in the stores. …