This week, we had the pleasure to collaborate with Steve Young, mobile growth hacker and founder of Appmasters.co. His website is dedicated to useful app marketing resources and courses. Discover the first part of our guest post on app keywords. Read the rest of this blog post here. We always say that finding the best keywords for an app is not an easy task. If you’re new to App Store Optimization (ASO), you might be wondering why. Well …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Food and Drink||1.3||April 27, 2017||0.0|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1775 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 1.3 released on April 27, 2017
- Updated tutorial screens. - Change your profile picture. - New, easier to read Account History and News & Offers sections. - Ability to use promo codes. - Load and scan gift cards into the app. - Reloading gift cards at any amount. - Ability to Share gift cards with your friends through phone numbers and Facebook. - Use of beacons and surveys. - Enhanced security features
Version 1.2 released on March 09, 2016
- Express your love with the “Gift Cards”. Buy, Share, reload, transfer or just gift it to your loved ones. - Interacting with the app has now become even easier with the help of 3D feature.
Version 1.1 released on December 12, 2015
Amigos, what’s new you ask? Let us tell you! We’ve been working hard to make it even easier to use our app. Updates include selecting your favorite restaurant, invite more amigos, opt out of things, user interface updates, and more. It’s like going to the plastic surgeon without having to pay. #winning - Even easier to spend your reward money - Opt out of push notifications, emails, and disable sounds - Select your favorite restaurant - Easier to invite amigos - UI and usability improvements
Version 1.0 released on April 21, 2015
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Well done Amigo, you found us! Welcome to the new age of Cafe Rio Loyalty. Downloading our app will ensure you no longer have to hunt for those pesky stamp cards, everything is at your fingertips. Earn free meals, special offers, and the bragging rights that go along with being a Cafe Rio cool kid! In addition to earning points for free meals, Cafe Rio Rewards app gives you fast and easy access to our menu, location information, special offers, and so much more. The National App roll out is currently under way. All restaurants will be participating by the end of summer. Look for the Cafe Rio app in a restaurant near you soon. Member Benefits: • 1 point for every $1 you spend. Reach 100 points and unlock $10 toward a free meal • Refer a friend and receive 20 points…BOOM! • Access to VIP only rewards, special restaurant nights, free food, and bragging rights • So many more perks, we can’t possibly list them all! App Features: • Rewards: Sign up for our rewards program and get free stuff! Track your rewards and see how close you are to getting your “Free Meal” • One click reviews • Get Social: Link your Facebook or Twitter account. Refer a friend, share your experiences and check-in at any Cafe Rio for added bonuses. • Location Finder: Easily find Cafe Rio Mexican Grills locations with turn-by-turn directions or call us with “one touch” dialing. • Menu: Check out our entire menu complete with pictures and product information. You can even order your favorite meals right from your app, and they’ll be ready when you are. Mark items as “favorites” for easy one click ordering. • Exclusive Offers: Enjoy special offers only available through our mobile app and share them with your friends through Facebook, and Twitter, and earn even more rewards.
Cafe Rio Ranking History | Food and Drink
Cafe Rio daily app ranking in Food and Drink category for the last 30 days.
Cafe Rio Worldwide Rankings | Food and Drink
Cafe Rio rankings per country in Food and Drink category.
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App Keyword Tool
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This week, we had the pleasure to interview Frederic Delga, Business Strategy Director at MobPartner, to discuss about mobile advertising and paid acquisition. With the increasing number of apps in the App Store and the fierce competition, it is sometimes necessary to use paid acquisition in complement to App Store Optimization, if the budget allows it, in order to have a successful App Marketing strategy. What’s makes MobPartner’s ad network unique? MobPartner is a pay for performance mobile marketing …