In this guest post, Thomas Sommer, head of content marketing at AppLift, outlines the importance of customer lifetime value (LTV) in app marketing. A great read for any app advertisers seeking to optimize their mobile campaigns. Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion and misunderstandings around both LTV's definition and how it should be used for …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Games||1.1||November 09, 2016||0.0|
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Version 1.1 released on November 09, 2016
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Version 1.0 released on September 09, 2016
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Thomas Sommer, head of content marketing at AppLift, shares his thoughts on the Apple Watch, 3 months after its controversial launch. According to him, this new device is a great opportunity for anyone wishing to take a step further in the mobile world. He even compares the Watch to Goku’s (for Dragon Ball Z fans) Gravity Machine. Discover how. Three months after its launch, the Apple Watch hasn’t left anyone unmoved and seems to crystalize …