This week, we’re having the pleasure to collaborate once again with Leanplum, mobile marketing platform. In this article, find five push notifications strategies that will help you increase your app engagement. Read the entire post on Leanplum blog. Sometimes, you have a great app, but lack engagement. Or you drive downloads, but your retention is low. There are two possibilities here: you need to optimize certain user flows, or you’re missing out on key opportunities …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Sports||10.1||February 01, 2017||2.8|
ASO Score & Checklist
- ● App Name
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
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You have 2492 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
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Ok, that's perfect. You have screenshots with the optimized screen dimensions for each device. We hope that users can see how great your app is. Make sure that your first two screenshots showcase your best features, as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 10.1 released on February 01, 2017
Better notifications! Now you’ll get a photo with most news alerts, and it’s easier than ever to setup your alert preferences (go to Settings and make sure they’re set up to your liking). Projected Standings for NBA & NHL. See what your teams playoff odds look like and their future win/loss prediction, based on our SportsLine computer simulations. Your Home Scores will only show your favorite sports so you only see what you care about. Setup your favorite sports in Settings.
Version 10.0 released on October 07, 2016
New, simplified app navigation! We re-crafted the user experience to give you easy access to what our conversations with you, and usage patterns show. Our new App Home section now offers 4 tabs for what our app is all about — 1. Scores 2. News 3. My Teams and 4. Play Games (Office Pools, King of the Streak and Pick 4 Golf). Settings are now easy to find everywhere, so you can Manage Notifications and Favorite Teams. Sport Sections now feature the most popular features with everything else in the “More” tab. Let us know if something should be easier to find! We want to keep working hard to make this the only sports app you need. Leave us feedback at email@example.com on how we can improve!
Version 10.0.1 released on October 16, 2016
+ Now the app remembers where you left off...again. + Fix for the blank Play tab issue
Version 10.0.2 released on October 28, 2016
10.0.2 + "My Teams" tab now shows you key info about teams you love... last game score/next game time, recent news, and quick taps to all team news and schedules. Thanks for all your feedback and input, and keep letting us know how we can make this section better. Our team reads every review so email us or leave a review! + The bottom tab bar is now pinned to the bottom of the app for larger devices so that it's easy to jump between news, scores and other sections 10.0.1 + Now the app remembers where you left off...again. + Fix for the blank Play tab issue
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CBS Sports -- Your one-stop sports app - available on iPhone, iPad, Apple Watch, and Apple TV. Get lightning fast scores, stats, news, tweets & push notifications for all major sports - personalized to your favorite teams. PLUS - all year long - watch live sporting events such as SEC football games (Sept-Dec), NCAA basketball (January-April), PGA TOUR (May-August), and shows (Jim Rome, Boomer and Carton, Fantasy Football Today, Fantasy Baseball Today). New! Play CBS Sports games for free in the app. You can compete each week for cash prizes in King of the Streak and Pick 4 Fantasy Golf. Or, face off against your friends to see who knows football best with an Office Pool Manager group. Highlights + Scores – Scoreboards and real time stats for for all major sports: - Football (NFL, NCAA, High School) - Baseball (MLB) - Basketball (NBA, NCAA) - Hockey (NHL) - Soccer (Premier League, MLS, Champions League, Bundesliga, La Liga, Serie A, Europa League, Ligue 1, Scottish Premier, Dutch Eredivisie, Mexican Primera, Brazilian Serie A, Argentina Primera, World Cup) - Golf (PGA) - Tennis (ATP & WTA) - Auto Racing (NASCAR, F1) - Plus, one “all sports” scoreboard shows you all the action in the world, in one place - follow up to 8 games on one screen! + Personalized Push Notifications: Set up your favorite teams to be notified of scoring updates as they happen, get team news alerts, and be the first to hear about breaking news. OR, set up single game alerts for games you care about by adding them to you "Watchlist". + Live video – NCAA basketball (January-April), PGA TOUR (May-August), and SEC football games (Sept-Dec). Also get on-demand access to highlights, analysis, and original video programs. + CBS Sports Network - Optimum cable subscribers can now watch CBS Sports Network LIVE. Support for other cable providers is coming soon. + CBS Sports Radio - Live streaming radio such as the Jim Rome Show, Doug Gottlieb and more. + News - get team news and a personalized “My Team News” feed & Tweets + Standings – Standings for every league, including rankings for college sports + Schedules – Team schedules are super easy to find and viewable at a glance + Special Events – Access to CBS Sports coverage of events like NCAA March Madness, The Masters, NBA Draft Day, PGA TOUR and more. + ChromeCast enabled- You can cast CBS Sports on demand and live video to your TV, and control volume and video playback directly from the app. Download it now.
CBS Sports Ranking History | Sports
CBS Sports daily app ranking in Sports category for the last 30 days.
CBS Sports Worldwide Rankings | Sports
CBS Sports rankings per country in Sports category.
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App Store Optimization is absolutely essential in any app marketing strategy. It can drastically help apps to stand out from the crowded App Store that today counts more than 1.5 million apps. The principal goal behind ASO is to increase app rankings and organic downloads. ASO is often compared to SEO (Search Engine Optimization), aiming at optimizing website’s visibility in search engines. However, if both of these rely on the same core principle, they do …