In this guest post, Thomas Sommer, head of content marketing at AppLift, outlines the importance of customer lifetime value (LTV) in app marketing. A great read for any app advertisers seeking to optimize their mobile campaigns. Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion and misunderstandings around both LTV's definition and how it should be used for …
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Google Chrome – The Fast and Secure Web Browser
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Utilities||55.0.2883.79||December 05, 2016||3.56|
ASO Score & Checklist
- ● App Name
You app name is quite long enough.
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You can improve it by adding a few relevant keywords. Check out our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 787 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
Ok, that's perfect.
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Ok, that's perfect. You have screenshots with the optimized screen dimensions for each device. We hope that users can see how great your app is. Make sure that your first two screenshots showcase your best features, as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 55.0.2883.79 released on December 05, 2016
• You can swipe down or right from the iOS Home screen to search. Searching for "voice" or "incognito" enables you to start Chrome in Voice Search mode or in a new Incognito Tab, respectively. Please note that the appearance of items in Spotlight Search will only work for devices that support Spotlight Actions. • By popular request, the folder named "All Bookmarks" has been removed from the Bookmarks view. You can access all your other devices’ Bookmarks by clicking on the other folders.
Version 54.0.2840.66 released on October 19, 2016
• No internet connection? Smile and tap the dinosaur • Stability improvements and bug fixes
Version 54.0.2840.91 released on November 04, 2016
• Fixes bookmark icons not displaying correctly • Fixes phone number detection issues in web pages • Stability improvements and bug fixes
Version 53.0.2785.109 released on September 13, 2016
• Ready for iOS 10! • Chrome's History has a new look and it's now easier to review, find, and delete your browsing history. • Voice Search has been updated with a fresh look to show that Google is working for you. Try asking contextual questions such as "How tall is the Eiffel Tower?" and then follow up with "When was it built?" Hear Google speak the answers back to you. • Bug and stability fixes.
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Browse fast on your iPhone and iPad with the Google Chrome browser you love on desktop. Pick up where you left off on your other devices, search by voice, and easily read webpages in any language. • SYNC ACROSS DEVICES - seamlessly access and open tabs and bookmarks from your laptop, phone or tablet • FASTER BROWSING - choose from search results that instantly appear as you type and quickly access previously visited pages • VOICE SEARCH - use the magic of Google voice search to find answers on-the-go without typing • TRANSLATE - easily read webpages in any language • UNLIMITED TABS - open as many tabs as your heart desires and quickly flip through them like a deck of cards • PRIVACY - use Incognito mode to browse without saving your history (learn more at http://goo.gl/WUx02)
Google Chrome – The Fast and Secure Web Browser Ranking History | Utilities
Google Chrome – The Fast and Secure Web Browser daily app ranking in Utilities category for the last 30 days.
Google Chrome – The Fast and Secure Web Browser Worldwide Rankings | Utilities
Google Chrome – The Fast and Secure Web Browser rankings per country in Utilities category.
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App Store Optimization (ASO) is getting increasingly popular while the app store market is dominated by two major actors: Apple and Google. Both of these stores have their own specificities that need to be understood in order to build a strong ASO strategy. This article underlines the 3 biggest ASO differences. Read the rest of this post on AppLift blog. Since the apparition of mobile applications, two app stores clearly shape the mobile app ecosystem. Of course, …