At its Worldwide Developer Conference, Apple announced a huge update to iTunes Connect. Developers will now be able to get more analytics helping them to manage their apps and marketing campaigns. They will also be able to actually track their app engagement and retention throughout very interesting metrics on which we will focus in this blog article. What’s new? Along with a brand new design, app previews, app bundles and TestFlight beta testing, Apple introduced …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Reference||1.7.0||October 09, 2017||4.8|
ASO Score & Checklist
- ● App Name
Your app name looks great!
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Don’t forget to include the most important and relevant keywords for your app. They have a huge weight in the App Store algorithm. This can therefore improve your discoverability. No idea? Check out our Keywords tool.
- ● App Description
Your app description is way too short.
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You have 178 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
Ok, that's perfect.
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Ok, that's perfect. You have screenshots with the optimized screen dimensions for each device. We hope that users can see how great your app is. Make sure that your first two screenshots showcase your best features, as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 1.7.0 released on October 09, 2017
Version 1.6.9 released on August 29, 2017
Version 1.6.7 released on August 14, 2017
Version 1.6.4 released on August 08, 2017
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This week, we had the pleasure to interview Frederic Delga, Business Strategy Director at MobPartner, to discuss about mobile advertising and paid acquisition. With the increasing number of apps in the App Store and the fierce competition, it is sometimes necessary to use paid acquisition in complement to App Store Optimization, if the budget allows it, in order to have a successful App Marketing strategy. What’s makes MobPartner’s ad network unique? MobPartner is a pay for performance mobile marketing …