In this guest post, Thomas Sommer, head of content marketing at AppLift, outlines the importance of customer lifetime value (LTV) in app marketing. A great read for any app advertisers seeking to optimize their mobile campaigns. Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion and misunderstandings around both LTV's definition and how it should be used for …
United States / US English
Houghton Mifflin Harcourt,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Education||1.20||December 25, 2017||3.38|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 3989 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 1.20 released on December 25, 2017
Bug fixes and performance improvements
Version 1.19 released on September 25, 2017
- iOS 11 support - Bug fixes and improvements
Version 1.18 released on May 07, 2017
We’ve got great new additions your kids will love, including: • New Original Games, EXCLUSIVE to Curious World • Brand new videos • More of your favorite books
Version 1.17 released on April 05, 2017
We're welcoming Arthur, everyone's favorite aardvark, to Curious World! Your kids will love the 5 new interactive stories featuring pirates, dinosaurs, knights, and more! We've also made performance improvements to ensure the Curious World app is faster and better than ever! And as always, we’ve got great new additions your kids will love, including: • New Original Games, EXCLUSIVE to Curious World • Brand new videos, including Sweet Tweets, nursery rhyme songs for pre-schoolers • More of your favorite books
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Curious World Ranking History | Education
Curious World daily app ranking in Education category for the last 30 days.
Curious World Worldwide Rankings | Education
Curious World rankings per country in Education category.
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App Keyword Tool
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Get the latest tips and tricks to improve your ASO Learn all ASO best practices to boost your app on top of the charts and beat your competitors.
We had the huge privilege to be part of Steve Young’s Podcast on Appmasters.co. Throughout this insightful discussion, Steve and Laurie, content strategist at AppTweak, talk about App Store Optimization (ASO). Useful tips and advices are on the menu. Listen to the Podcast right away. Steve Young Laurie Galazzo If you’re developing an app or if you’re an app marketer, you should definitely get started with App Store Optimization. ASO can drastically improve your app discoverability and …