App Store Optimization (ASO) is getting increasingly popular while the app store market is dominated by two major actors: Apple and Google. Both of these stores have their own specificities that need to be understood in order to build a strong ASO strategy. This article underlines the 3 biggest ASO differences. Read the rest of this post on AppLift blog. Since the apparition of mobile applications, two app stores clearly shape the mobile app ecosystem. Of course, …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Shopping||2.6.0||March 20, 2017||3.98|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description is way too short.
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You have 480 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 2.6.0 released on March 20, 2017
Version 2.5.0 released on December 14, 2016
Version 2.5.1 released on January 06, 2017
Version 2.5.2 released on February 08, 2017
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DealDash Ranking History | Shopping
DealDash daily app ranking in Shopping category for the last 30 days.
DealDash Worldwide Rankings | Shopping
DealDash rankings per country in Shopping category.
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App Keyword Tool
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Screenshots have a very strong influence on users when downloading an app. They are actually considered to be a decisive factor: if your screenshots are bad, people won’t download your app. However, if they’re well-designed, they certainly will generate multiplied downloads. Discover our 9 tips to optimize your app screenshots and therefore optimize your app marketing… (picture taken from AppTweak ASO Report for DoodleJump) Why are Screenshots so important? Last week we talked about the …