This week, we’re happy to host a guest post from Liza, Сontent Marketing Manager at SplitMetrics, an app A/B testing tool helping users to increase app conversions. Discover this step-by-step guide of a never-failing A/B testing strategy! Store metadata refinement is the first thing that comes to mind of mobile publishers once they hear about App Store Optimization (ASO). For sure, keywords, app name, subtitles, etc. are extremely important for app’s discoverability in the stores. …
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DigitalPour - Pocket Beer Menu
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Food and Drink||2.3.2||February 26, 2018||4.8|
ASO Score & Checklist
- ● App Name
You app name is quite long enough.
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You can improve it by adding a few relevant keywords. Check out our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 974 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 2.3.2 released on February 26, 2018
Version 2.3.1 released on December 28, 2017
Those pesky little bugs find a way in. We made a few fixes that we want to pass along to you.
Version 2.3 released on December 19, 2017
We are very excited about this release. We hope you like these changes: 1) New and improved Search capabilities. 2) Beverage Grouping/Sorting is finally here! You can group a location's beverage menu for Style, ABV and IBU. See all your IPAs together now! 3) Introductory Help screens. Get some first-time help for features that may need a bit of explanation. 4) DigitalPour customers are able to search their keg inventory while swapping kegs.
Version 2.0.2 released on November 29, 2017
This is an important release. Please read on. (2.0.2 notes at the bottom) We have user accounts now! That means your favorites will be stored on a secure server. Gotta love technology. But WAIT there's more. You can add personal reviews and ratings to beverages. NEW VISUALS • When you review a beverage, your text and stars will display next to that beverage, regardless of location. • The location you reviewed from will be added to the beverage cell (@New Seasons). • If you apply star ratings, those stars will display in the beverage cell also. • You can see all your reviews by going to the About area (3 vertical dots) and tapping My Reviews (We'll be adding all your Favorites to a list soon! We promise) • If you need to log out or change your profile information, you can do that from the My Profile screen in the About area. BONUS NEWS We have teamed up with GrowlerWerks through the remainder of the year to offer a chance to win one of 6 uKegs (We have one of them and LOVE it). Create an account for your personal reviews and favorites and you’ll be automatically entered in the giveaway. Start reviewing at a DigitalPour location and get additional entries for more chances to win. Don’t want create a user account? That’s fine, just put in any random email and username and don’t lose your phone. :-) IMPORTANT FIX We introduced a problem in the previous version that clears your favorites by mistake. If you have favorited beverages between version 1.6.3 and this new, 2.0, release, those are gone. Anything prior to v1.6.3 will show up, again, for you. Sorry about that. 2.0.2 Change: Added some robustness to review text to enable broader character support (e.g. emojis, foreign characters, odd punctuation)
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You've seen DigitalPour menus at your favorite bar, brewery, taproom and growler shop. Now your phone can too! Want to see what your local DigitalPour hangout has on tap? Just look them up on DigitalPour. You can see what’s on tap, how full the keg is and prices. You can also get a glimpse of what is going to be tapped in the near future. Search for your favorite beverage across any DigitalPour location by typing a few characters into the Search box. Tell your favorite pub what you would like to see tapped next by voting on their "on deck" kegs. Looking for someplace new to try? See other DigitalPour locations from the handy map view. Get directions to someplace new with just a touch. Get at-a-glance ABV percentages (alcohol by volume), bitterness (IBU) rankings, and keg type. You'll never miss your favorite pour again! You can even mark your favorites for easy reference across all DigitalPour locations. DigitalPour - A personal beer menu in your pocket.
DigitalPour - Pocket Beer Menu Ranking History | Food and Drink
DigitalPour - Pocket Beer Menu daily app ranking in Food and Drink category for the last 30 days.
DigitalPour - Pocket Beer Menu Worldwide Rankings | Food and Drink
DigitalPour - Pocket Beer Menu rankings per country in Food and Drink category.
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This week we’re introducing you to Brian Egerup Kjærulff, founder and CEO at Mobtimizers. In this interview, Brian explains his digital space background and experience. He also gives out some precious tips on ASO localization. 1. Tell us a bit about yourself and your company? I’ve always worked with a particular passion for digital strategy and optimization. Together with a partner, who is a creative analytics expert, I founded Mobtimizers in 2014 in order to …