With iOS 8, video is coming to the App Store. And it’s a great opportunity for you to leverage a new marketing asset and get more engaged customers. The App Preview videos that you will be able to submit (just like you do for your screenshots) some time this fall have a very specific format. But the fact that there are constraints and limitations to what you can do doesn’t mean you can’t create a …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Finance||1.0.5||April 17, 2017||4.5|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description is way too short.
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You have 490 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 1.0.5 released on April 17, 2017
1. Security enhancements done for communication. 2. Improved co-ordination in terms of session management. 3. Improved Login performance by reducing the login time.
Version 1.0.4 released on June 07, 2016
1. Separation of Requests for performance improvement 2. Get Transaction History change
Version 1.0.3 released on April 22, 2016
Bug Fixes Better Exception messages
Version 1.0.2 released on March 02, 2016
Updated version of DirectExpress application
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Managing your Direct Express® Debit MasterCard® card made easy. The mobile app provides a convenient and safe way to manage your money securely from your mobile device. The mobile app is free for Direct Express cardholders and offers a variety of benefits related to your card, including: Manage Account(s) – Check your balance, view transactions and deposits and set alerts Locate – ATMs and cash back locations Learn – Discover ways to use your card and earn chances to win cash prizes
Direct Express® Ranking History | Finance
Direct Express® daily app ranking in Finance category for the last 30 days.
Direct Express® Worldwide Rankings | Finance
Direct Express® rankings per country in Finance category.
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App Keyword Tool
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This week, we had the pleasure to collaborate with Steve Young, mobile growth hacker and founder of Appmasters.co. His website is dedicated to useful app marketing resources and courses. Discover the first part of our guest post on app keywords. Read the rest of this blog post here. We always say that finding the best keywords for an app is not an easy task. If you’re new to App Store Optimization (ASO), you might be wondering why. Well …