Today, we’re having the pleasure to interview another of our ASO experts, Lee Blyth, founder of Approots (app full stack growth company). 1. Tell us a bit about yourself and your company? I’ve been working in Mobile Marketing and ASO for a long time. I’m from London (born and bred) and have been in Mobile most of my career, starting at Microsoft in 2007 when the iPhone 1 launched. My consultancy, Approots, is a full …
United States / US English
Wizards of the Coast,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Entertainment||3.2||January 19, 2018||4.38|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 966 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 3.2 released on January 19, 2018
Bug fix to address issues being removed after an app upgrade.
Version 3.1 released on November 21, 2017
iPhone X optimizations
Version 3.0 released on September 18, 2017
Address linking issues between magazine posts, slide show memory leak, disappearing issues, along with minor bug fixes based on user reports.
Version 2.8 released on July 25, 2017
Fix for bug which caused the new magazine issues to disappear for some users and fixes for no internet connection message.
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Dragon+ is your official mobile source for all-things Dungeons & Dragons. This free app for iPhone or iPad has everything you want to know about D&D in one easy place. What you get: • Game strategies and insights • In-depth look at the current D&D storyline • Informative interviews • Ongoing comic series • Great bits of lore • Forgotten Realms world information • Community updates and fan submissions • Entertaining videos In addition to ongoing up-to-the minute news updates, every second month you’ll enjoy a new issue of Dragon+ showcasing what’s new in Dungeons & Dragons – from backstory and world information to discussions about what’s coming next from the creators and developers of your favorite D&D products. There’s always more about the world of D&D to learn and the Dragon+ app is your light in the dark and your constant D&D companion. Subscribe now to get the latest issue delivered straight to your iPad or iPhone. Welcome to Dragon+!
Dragon+ Magazine Ranking History | Entertainment
Dragon+ Magazine daily app ranking in Entertainment category for the last 30 days.
Dragon+ Magazine Worldwide Rankings | Entertainment
Dragon+ Magazine rankings per country in Entertainment category.
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App Keyword Tool
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This week, we had the pleasure to interview Frederic Delga, Business Strategy Director at MobPartner, to discuss about mobile advertising and paid acquisition. With the increasing number of apps in the App Store and the fierce competition, it is sometimes necessary to use paid acquisition in complement to App Store Optimization, if the budget allows it, in order to have a successful App Marketing strategy. What’s makes MobPartner’s ad network unique? MobPartner is a pay for performance mobile marketing …