This week, Laurie Galazzo, our Inbound Marketing Manager, has answered the questions of Artyom Dogtiev from BusinessofApps. Here’s a preview of the interview. Read the full discussion right here. App Store Optimization (ASO) has become one of the major app marketing techniques. ASO is what drives native traffic for mobile apps on both iTunes App Store and Google Play. It’s equally important for a small indie app developer and a big app company powerhouse to …
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Drippler - Updates, Apps & Tips for Your Phone
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||News||1.5||February 27, 2016||4.54|
ASO Score & Checklist
- ● App Name
You app name is quite long enough.
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You can improve it by adding a few relevant keywords. Check out our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 742 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 1.5 released on February 27, 2016
Version 1.5.1 released on March 24, 2016
Version 1.5.3 released on August 07, 2016
Version 1.4 released on September 23, 2015
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App Store Optimization is absolutely essential to make your app stand out in the crowded App Store. However, if you want to put every chances on your side, you may want to use other ways to get your app known and therefore, to increase your downloads. Here are our 20 – and entirely free – tips to promote your app. Developing an app is the easy part. Getting downloads is harder. Much harder. It requires …