Our ASO Expert, Laurie Galazzo, was interviewed by RaiseMetrics, A/B testing platform provider. Get a glimpse of her answers below. Read the full discussion on RaiseMetrics blog. Why do you think ASO has become such an important aspect of app marketing over the last few years? App Store Optimization (ASO) has become increasingly popular over the last few years, as the amount of mobile apps have kept increasing phenomenally on the stores. Indeed, with over …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Business||3.9||June 30, 2015||3.68|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 765 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 3.9 released on June 30, 2015
iPhone app: - Faster app launch time! - Notification sound is played when a Duo Push request is received while the app is open. - Third-party keyboards are disabled for better security. - More general improvements and bug fixes. Apple Watch app: - Speed improvements. - The account list has been redesigned. - Lots of general improvements and bug fixes.
Version 3.9.1 released on August 04, 2015
- Improves support for iOS 9 beta. - Improves memory management. - Minor bug fixes.
Version 3.9.2 released on August 13, 2015
Fix a crash on some devices.
Version 3.9.3 released on September 23, 2015
- Fixed a crash on launch for some users. - Fixed an issue where requests would incorrectly report they were expired. - Updated EULA for international compliance and to reflect third-party OATH-compliant token support.
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Duo Mobile works with Duo Security's two-factor authentication service to make logins more secure. The application generates passcodes for login and can receive push notifications for easy, one-tap authentication on your iPhone, iPad, or Apple Watch. Additionally, you can use Duo Mobile to manage two-factor authentication for other application and web services that make use of passcodes. Note: For Duo accounts, Duo Mobile needs to be activated and linked to your account before it will work. You will receive an activation link as part of Duo's enrollment process. You may add third-party accounts at any time. License agreements for third-party Open Source libraries used in Duo Mobile can be found at https://www.duosecurity.com/legal/open-source-licenses.
Duo Mobile Ranking History | Business
Duo Mobile daily app ranking in Business category for the last 30 days.
Duo Mobile Worldwide Rankings | Business
Duo Mobile rankings per country in Business category.
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This week, Laurie Galazzo, our Inbound Marketing Manager, has answered the questions of Artyom Dogtiev from BusinessofApps. Here’s a preview of the interview. Read the full discussion right here. App Store Optimization (ASO) has become one of the major app marketing techniques. ASO is what drives native traffic for mobile apps on both iTunes App Store and Google Play. It’s equally important for a small indie app developer and a big app company powerhouse to …