App reviews are gaining more and more importance in terms of ASO. Especially since the last change in the App Store algorithm, aiming at “humanizing” the app world… Like a small tree in the tropical rainforest… Today, there’s more than 1000 new mobile apps launched everyday and a total of over 1,000,000 in the App Store. Your app stands no chance to be seen by users if you don’t work on several factors in order …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Education||5.1.24||December 11, 2017||4.5|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 2028 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 5.1.24 released on December 11, 2017
New! New! New! Introducing the Duolingo Spanish Podcast. Episode 1 features Argentinian soccer stars and 80s hairstyles...check it out at podcast.duolingo.com.
Version 5.1.23 released on December 04, 2017
Performance fixes and bug improvements. Wait. What?
Version 5.1.22 released on November 28, 2017
Bug fixes and performance improvements.
Version 5.1.21 released on November 22, 2017
Various bug fixes and perf—OMG WE JUST LAUNCHED A CHINESE COURSE. The new Chinese course includes: - 1000+ words, - bonus lessons on internet slang, festivals and business communication - a brand new exercise to teach tones (yes, tones!) - all of the words and grammar from the HSK1-3 and some from HSK 4. The HSK is China's standardized exam for Chinese fluency.
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Duolingo Ranking History | Education
Duolingo daily app ranking in Education category for the last 30 days.
Duolingo Worldwide Rankings | Education
Duolingo rankings per country in Education category.
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App Keyword Tool
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Ever wanted to learn App Store Optimization in a fun and easy way? App Store Optimization can be quite overwhelming and it’s not always easy to understand its various aspects. Laurie, our content strategist, came up with this funny but useful presentation on ASO where she’s comparing your app to something you would not expect! Check it out right now to discover what it is… Please let us know in the comments if Laurie succeeded …