This week, we’re having the pleasure to collaborate again with Stefan from Leanplum (mobile marketing platform). In this post, Stefan gives us 4 steps to improve app retention. Discover actionable techniques that will help boosting your app retention rate. Research has repeatedly shown that mobile user retention is a challenge. Many mobile teams pride themselves on their acquisition strategies and “growth hacks,” but the fact remains: for every user who downloads your app, only a …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Weather||1.2.0||January 09, 2016||3.64|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 897 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 1.2.0 released on January 09, 2016
- Fixed a bug that caused the app to only use 2015 data - Fixed a bug that caused the date to be displayed incorrectly in some time zones - Glance now updates correctly when changing tide stations - Glance and Today extensions now have more accurate graph rendering Thank you for all the bug reports. This version addresses all the reported bugs.
Version 1.1 released on September 29, 2015
watchOS 2 support. Ebb Tide no longer requires a connection to the phone to update and display the current tide information on your Watch
Version 1.0 released on July 02, 2015
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Ebb Tide is a quick and easy tide app with Today Extension Widget and Watch Glance and App. Designed to give you quick access to the tide data you care about with minimal interaction. Today Extension Widget tells you about the upcoming tides without needing to unlock your phone. Just pull down the Today shade to see what's happening. Apple Watch Glance view tells you all you need to know about the current tide and when the next tide is coming. The Graph view is a clean an fast way to swipe through the tides by day. The Calendar makes it super fast to view the tide for any day of the year. The Calendar also indicates extreme tides with a small indicator icon. The more extreme the tide, the brighter the indicator. Pick for over 3000 tide stations in the US and it's territories from a map view or quickly find your station with the auto-completing search bar. NOT FOR NAVIGATION
Ebb Tide Ranking History | Weather
Ebb Tide daily app ranking in Weather category for the last 30 days.
Ebb Tide Worldwide Rankings | Weather
Ebb Tide rankings per country in Weather category.
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App Keyword Tool
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This week we’re introducing you to Brian Egerup Kjærulff, founder and CEO at Mobtimizers. In this interview, Brian explains his digital space background and experience. He also gives out some precious tips on ASO localization. 1. Tell us a bit about yourself and your company? I’ve always worked with a particular passion for digital strategy and optimization. Together with a partner, who is a creative analytics expert, I founded Mobtimizers in 2014 in order to …