This article has been published on Bizness Apps blog as a guest post on App Store Optimization (ASO). Check out these 9 effective tips to improve your App Store discoverability. Read the entire post on Bizness Apps blog. App Store Optimization (ASO) or “Mobile SEO” has become inevitable. It is essential to optimize your app for App Store search engines, as increasing your app’s visibility will ultimately result in an increase in app users. Just …
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Emerald Card - H&R Block
HRB Tax Group, Inc.,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Finance||3.8||January 04, 2017||2.86|
ASO Score & Checklist
- ● App Name
You app name is quite long enough.
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You can improve it by adding a few relevant keywords. Check out our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 578 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 3.8 released on January 04, 2017
Version 3.7 released on November 14, 2016
Version 3.6 released on September 27, 2016
Version 3.5 released on July 20, 2016
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Emerald Card - H&R Block Ranking History | Finance
Emerald Card - H&R Block daily app ranking in Finance category for the last 30 days.
Emerald Card - H&R Block Worldwide Rankings | Finance
Emerald Card - H&R Block rankings per country in Finance category.
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App Keyword Tool
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This week, we had the pleasure to interview Frederic Delga, Business Strategy Director at MobPartner, to discuss about mobile advertising and paid acquisition. With the increasing number of apps in the App Store and the fierce competition, it is sometimes necessary to use paid acquisition in complement to App Store Optimization, if the budget allows it, in order to have a successful App Marketing strategy. What’s makes MobPartner’s ad network unique? MobPartner is a pay for performance mobile marketing …