App Store Optimization is absolutely essential in any app marketing strategy. It can drastically help apps to stand out from the crowded App Store that today counts more than 1.5 million apps. The principal goal behind ASO is to increase app rankings and organic downloads. ASO is often compared to SEO (Search Engine Optimization), aiming at optimizing website’s visibility in search engines. However, if both of these rely on the same core principle, they do …
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Engadget: Technology, Features
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||News||5.0.5||November 28, 2017||1.26|
ASO Score & Checklist
- ● App Name
You app name is quite long enough.
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You can improve it by adding a few relevant keywords. Check out our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 652 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 5.0.5 released on November 28, 2017
* Bug fixes and performance improvements
Version 5.0.4 released on March 27, 2017
* Bug fixes
Version 5.0.3 released on March 07, 2017
- Bug fixes
Version 5.0.2 released on February 26, 2017
- Setting to toggle between full and compact layout on the Home Feed - Sticky header bar when scrolling down the home feed
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Engadget is your ultimate destination for reviews, news and research from the world of consumer electronics. Our team of expert editors and columnists work passionately (some would say, obsessively) to bring you the best information about all gadgets, the science and technology behind them as well as insider insights before the products are even in the market. Want up to the minute coverage on the latest smartphone news, HDTV reviews and hands-on looks at all gadgets from laptops to game systems? Engadget delivers definitive tech news you need instantly. With this app at your fingertips, you’ll be an informed tech expert and insider in no time.
Engadget: Technology, Features Ranking History | News
Engadget: Technology, Features daily app ranking in News category for the last 30 days.
Engadget: Technology, Features Worldwide Rankings | News
Engadget: Technology, Features rankings per country in News category.
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This week, we had the privilege to collaborate with Tapdaq, the famous mobile advertising platform. We proudly contributed to their blog with a new guest post on App Store Optimization. Are you struggling with your copywriting? Follow our 4 tips to come up with a great app description and increase your organic downloads. Read the rest of this article on Tapdaq blog. App Store Optimisation (ASO), or “Mobile SEO”, is getting increasingly popular as the number of available …