This week, we’re happy to host a guest post from Liza, Сontent Marketing Manager at SplitMetrics, an app A/B testing tool helping users to increase app conversions. Discover this step-by-step guide of a never-failing A/B testing strategy! Store metadata refinement is the first thing that comes to mind of mobile publishers once they hear about App Store Optimization (ASO). For sure, keywords, app name, subtitles, etc. are extremely important for app’s discoverability in the stores. …
United States / US English
Federal Emergency Management Agency (FEMA),
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Weather||2.9.1||February 13, 2017||2.67|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 585 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 2.9.1 released on February 13, 2017
We are currently working to fix a bug that causes some iOS users to lose their weather alert locations and not receive alerts. Other features are still available, such as emergency safety tips, shelter look-ups, and more.
Version 2.9 released on November 04, 2016
- Updated Emergency Safety Tips - Added Google Analytics (optional) - Added Settings page - Added list view for Disaster Reporter photos - Updated buttons
Version 2.8.4 released on October 12, 2016
Added the option to check your claim status and apply for assistance with a single click under Disaster Resources.
Version 2.8.3 released on August 05, 2016
Bug fix for the open shelters and where to talk to FEMA in person.
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FEMA Ranking History | Weather
FEMA daily app ranking in Weather category for the last 30 days.
FEMA Worldwide Rankings | Weather
FEMA rankings per country in Weather category.
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We had the pleasure to contribute to the blog of ASO-Perform-Apps (German ASO consulting company), founded by Maximilian Lehmann. In this post, we give app developers and marketers a few hacks to increase their app retention through push notifications. Discover how to keep your users with these 4 easy techniques. Read the entire post on ASO-Perform-Apps blog. 4 Definitive Hacks for an improved App Retention A few years ago, mobile marketing was driven by installs …