This is a very interesting guest post coming from Kate Abrosimova, Content Marketing Director at Yalantis (mobile application development company). This article goes through mobile app branding and talks about three fundamental things that mobile app owners need to define about their brands: brand personality, brand visual identity, and brand relationships. Learn how to do so below. Identify your brand Your brand is defined by the experience that customers have when they interact with your …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Health & Fitness||2.9||May 08, 2015||4.04|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 2689 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 2.9 released on May 08, 2015
Challenges * Celebrate your win in a Challenge with a new trophy and graph * Push yourself further with the new Personal Record and Goal Streak awards in Challenges * Easily start a Challenge again with the same friends using Rematch Quick access to Logging * Hit the + button at the top of the dashboard for quick access to tracking runs and walks, logging food, weight, and sleep
Version 2.9.1 released on May 19, 2015
Version 2.8 released on April 08, 2015
Friend Finder via Facebook Find friends on Fitbit by connecting to Facebook from the Friends tab Badges Share badges with friends outside of Fitbit Food Logging Easier logging of multiple items that were previously eaten together
Version 2.8.1 released on April 23, 2015
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Live a healthier, more active life with Fitbit, the world’s leading app for tracking all-day activity, workouts, sleep and more. Use the app on its own to track basic activity and runs on your phone, or connect with one of Fitbit’s many activity trackers and the Aria Wi-Fi Smart Scale to get a complete picture of your health—including steps, distance, calories burned, sleep, weight, and more. TRACK ACTIVITY: Accurately record your steps and distance with MobileTrack when you carry your phone. For all-day tracking of stats like calories burned, active minutes, and sleep, pair the app with a Fitbit tracker. RUN SMARTER: Enhance runs, walks and hikes by using MobileRun to track your pace, time and distance. You can also control your music, get voice cues and use your phone’s GPS to map your routes. (Continued use of GPS running in the background can dramatically decrease battery life.) RECORD WORKOUTS: Use your Fitbit tracker to track your exercise, then check the app to see your stats, their impact on your day, and how your performance is improving. MONITOR HEART RATE: Use a Fitbit tracker with PurePulse™ to analyze heart rate graphs in the app. Identify trends, manage stress and see the results of your workouts. Review resting heart rate trends to see when your fitness is improving. LOG FOOD FASTER: Easily log calories with our barcode scanner, calorie estimator, and expanded food database of more than 350,000 foods. See your meal history at a glance, and get nutritional insights. MEASURE HYDRATION: Quickly log your water intake to make sure you’re properly hydrated during workouts and throughout the day. SET & MANAGE GOALS: Create weight, nutrition and exercise goals, and start a food plan to stay on track. Then get a visual picture of your progress with colorful, easy-to-read charts and graphs. SEE HOW YOU SLEEP: Set sleep goals in the app, and use a Fitbit tracker to monitor how much time you spent awake, restless or peacefully sleeping. SHARE & COMPETE: Connect with friends and family by sharing stats, sending direct-messages, and competing on the leaderboard or in Fitbit Challenges. STAY MOTIVATED: Get a nudge in the right direction with notifications that pop up when you’re close to reaching a goal or have already met one. SYNC WIRELESSLY: Fitbit trackers sync your stats to computers and 200+ leading devices so you can continuously track your progress without needing to plug in. MANAGE WEIGHT: Connect wirelessly to the Aria Wi-Fi Smart Scale to seamlessly track your weight, BMI, lean mass and body fat percentages, and to see your weight trends over time. Learn more about Fitbit products and services at www.fitbit.com.
Fitbit Ranking History | Health & Fitness
Fitbit daily app ranking in Health & Fitness category for the last 30 days.
Fitbit Worldwide Rankings | Health & Fitness
Fitbit rankings per country in Health & Fitness category.
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App Keyword Tool
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Get the latest tips and tricks to improve your ASO Learn all ASO best practices to boost your app on top of the charts and beat your competitors.
This week, Laurie Galazzo, our Inbound Marketing Manager, has answered the questions of Artyom Dogtiev from BusinessofApps. Here’s a preview of the interview. Read the full discussion right here. App Store Optimization (ASO) has become one of the major app marketing techniques. ASO is what drives native traffic for mobile apps on both iTunes App Store and Google Play. It’s equally important for a small indie app developer and a big app company powerhouse to …