This week, we’re having the pleasure to collaborate again with Stefan from Leanplum (mobile marketing platform). In this post, Stefan gives us 4 steps to improve app retention. Discover actionable techniques that will help boosting your app retention rate. Research has repeatedly shown that mobile user retention is a challenge. Many mobile teams pride themselves on their acquisition strategies and “growth hacks,” but the fact remains: for every user who downloads your app, only a …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Utilities||2.1.4||October 27, 2017||4.48|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 533 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 2.1.4 released on October 27, 2017
- Optimization for iOS 11 - Add support for iPhone 8 & iPhone 8 plus
Version 2.1.3 released on October 16, 2017
- Optimization for iOS 11. - Add support for iPhone 8 & iPhone 8 Plus.
Version 2.1.2 released on December 16, 2016
- Fully compatible with iOS 10 now. - Increased stability and performance. Thanks for using the app.
Version 2.0.1 released on January 21, 2015
- Faster startup time and running performance improvement. - Optimization for iOS 8 and bigger iPhones.
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Bright. Fast. Simple. The most elegant and functional flashlight app, ever! And it even goes with a compass, giving you the direction in the darkness. Don't miss it! New feature: • Built-in Mini Map, by tapping on the compass • LED brightness control • Full support for iPhone 7 Plus big screen Features: • Brightest Flashlight instantly ON • Always-On compass • Strobe mode with 10 different frequencies • Built-in SOS signal • Intuitive and elegant UI design Continued use of the flash may dramatically decrease battery life.
Flashlight Ⓞ Ranking History | Utilities
Flashlight Ⓞ daily app ranking in Utilities category for the last 30 days.
Flashlight Ⓞ Worldwide Rankings | Utilities
Flashlight Ⓞ rankings per country in Utilities category.
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App Keyword Tool
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App Store Optimization (ASO) is getting increasingly popular while the app store market is dominated by two major actors: Apple and Google. Both of these stores have their own specificities that need to be understood in order to build a strong ASO strategy. This article underlines the 3 biggest ASO differences. Read the rest of this post on AppLift blog. Since the apparition of mobile applications, two app stores clearly shape the mobile app ecosystem. Of course, …