Today’s guest post is a little special. It is brought to us by Maximilian Lehmann, App Store Optimization expert at ASO-Perform-Apps (German ASO consulting company). In his post, Maximilian offers us the results of 5 very interesting ASO keywords experimentations he made on the App Store. His objective was to try understanding the recent Apple App Store algorithm changes. Find out his 5 insightful discoveries right away. The Apple App Store, a complex and ever-growing …
United States / English
Delta Air Lines, Inc.,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Travel||4.2||February 15, 2017||2.88|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1734 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 4.2 released on February 15, 2017
Version 4.1 released on December 12, 2016
Version 4.0 released on October 24, 2016
Version 4.0.1 released on October 27, 2016
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Introducing Fly Delta 3.0, the biggest update yet to Delta’s award winning iPhone app. With redesigned navigation, quick access to important day-of-travel information and a history of all your notifications, Fly Delta makes travel easier than ever before. • Find, compare and book Domestic and International flights • Book SkyMiles® award tickets • Purchase Delta Comfort+™ and Trip Extras, including in-flight Wi-Fi, Priority Boarding and more • Reserve Preferred Seats like bulkhead and aisle • Rebook cancelled flights or missed connections • Manage your trips, profile and transactions, and customize your travel preferences • Check your SkyMiles® account balance and current Medallion® status • Check in, download your eBoarding Pass (available at select airports worldwide) and add it to Apple Wallet • Pay for checked bags and track their location • Check the latest flight status and receive flight and gate change notifications • Save a photo to remember your parking spot • Check your status on the upgrade or standby list • View or change your seat • Locate Delta Sky Club® lounges • View expanded airport maps, public transportation details and weather information • Get detailed info about our fleet and partners • Map flights en route with an interactive flight tracker • “Today” gathers everything you need for your day of travel into one convenient place • “Feed” ensures you always have the latest flight updates, gate changes and more • View countdown to departure and arrival along with gate and baggage carousel information on Apple Watch The Fly Delta app for iPhone and delta.com are always free to use on Delta’s Wi-Fi-enabled flights. Visit delta.com/app for more information on other mobile device versions.
Fly Delta Ranking History | Travel
Fly Delta daily app ranking in Travel category for the last 30 days.
Fly Delta Worldwide Rankings | Travel
Fly Delta rankings per country in Travel category.
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App reviews are gaining more and more importance in terms of ASO. Especially since the last change in the App Store algorithm, aiming at “humanizing” the app world… Like a small tree in the tropical rainforest… Today, there’s more than 1000 new mobile apps launched everyday and a total of over 1,000,000 in the App Store. Your app stands no chance to be seen by users if you don’t work on several factors in order …