Today’s guest post is a little special. It is brought to us by Maximilian Lehmann, App Store Optimization expert at ASO-Perform-Apps (German ASO consulting company). In his post, Maximilian offers us the results of 5 very interesting ASO keywords experimentations he made on the App Store. His objective was to try understanding the recent Apple App Store algorithm changes. Find out his 5 insightful discoveries right away. The Apple App Store, a complex and ever-growing …
United States / US English
Delta Air Lines, Inc.,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Travel||4.2||February 15, 2017||2.21|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1649 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 4.2 released on February 15, 2017
What’s new in version 4.2: •Introducing interactive airport maps, now available for more than 20 major airports! Our new airport maps can guide you with turn-by-turn walking directions to your next gate, a restaurant or even baggage claim •We’ve added an offline mode to the app which will help you keep up with your boarding pass and flight details even when you don’t have a reliable wi-fi or cellular connection •3D Touch quick actions have been added to the Fly Delta app icon on your home screen. Just press to reveal shortcuts to book a flight, check in or view flight status •Now you can access seat maps directly from the shopping results •Bug fixes and speed enhancements
Version 4.2.1 released on March 15, 2017
For some customers, this update introduces an issue which can cause the app to quit unexpectedly. If you've already installed this version you can delete and reinstall the app to fix the issue. A new version of the app will be available shortly. What’s new in version 4.2.1: • Fixed an issue which caused the app to log out upon re-opening • Fixed an issue which could cause duplicate notifications to appear in the Feed • Several other bug fixes and enhancements
Version 4.2.2 released on March 16, 2017
What's new in 4.2.2: - This release fixes an issue which caused the app to quit unexpectedly upon opening
Version 4.1 released on December 12, 2016
What’s new in version 4.1: •We’ve improved the design of our seat maps to make it easier to select seats on your entire itinerary •Fixed an issue which prevented all boarding passes from being added to Apple Wallet •Additional bug fixes and performance enhancements
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Welcome to Fly Delta 4.0, the biggest update yet to Delta’s award winning iPhone app. With a redesigned Today screen which provides quick access to your eBoarding pass and other important day-of-travel information, Fly Delta makes travel easier than ever before. • Find, compare and book Domestic and International flights • Book SkyMiles® award tickets • Purchase Delta Comfort+™ and Trip Extras, including in-flight Wi-Fi, Priority Boarding and more • Reserve Preferred Seats like bulkhead and aisle • Rebook cancelled flights or missed connections • Manage your trips, profile and customize your travel preferences • Check your SkyMiles® account balance and current Medallion® status • Check in, view your eBoarding Pass and add it to Apple Wallet • Pay for checked bags and track their location • Check the latest flight status and receive flight and gate change notifications • Save a photo to remember your parking spot • Check your status on the upgrade or standby list • View or change your seat • Locate Delta Sky Club® lounges • View interactive airport maps, public transportation details and weather information • Get detailed info about our fleet and partners • Map flights en route with an interactive flight tracker • “Today” gathers everything you need for your day of travel into one convenient place • “Feed” ensures you always have the latest flight updates, gate changes and more • View countdown to departure and arrival along with gate and baggage carousel information on Apple Watch The Fly Delta app for iPhone and delta.com are always free to use on Delta’s Wi-Fi-enabled flights. Visit delta.com/app for more information.
Fly Delta Ranking History | Travel
Fly Delta daily app ranking in Travel category for the last 30 days.
Fly Delta Worldwide Rankings | Travel
Fly Delta rankings per country in Travel category.
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In this guest post, Dom Bracher, co-founder at Tapdaq, shares his expertise with us and describes the 3 most important metrics in mobile marketing. If you’re new to mobile analytics, this article will certainly help you getting started! In the world of mobile analytics there are now a vast number of metrics which you need to be tracking in order to determine the overall health of your application. In fact, one of the biggest challenges …