This week, we’re interviewing Nathan Vander Heyden, founder of TranslateLab (app localization agency). Discover the atypical background of Nathan, who started as a freelance translator and ended up founding his own company to help indie developers localize their App Store Optimization (ASO) globally. 1. Tell us a bit about yourself and your company. How long have you been involved in ASO or app marketing? I started working as a freelance translator, mainly in the automotive …
United States / US English
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Medical||6.0||March 29, 2013||3.78|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description is way too short.
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You have 458 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 6.0 released on March 29, 2013
-Completely redesigned converter -New 'Uses' tab to help find the perfect strain -In-App purchase to pro -New Favorites list
Version 5.1.1 released on October 05, 2012
iOS 6 & iPhone 5 support! Bugfixes
Version 5.1 released on September 10, 2012
-Newly designed interface -25 new strains
Version 5.0 released on September 07, 2011
Completely Upgraded to better represent Frweed Pro!
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ATTENTION: Frweed is not the app you are looking for! We have just released Every Strain, an improvement to Frweed in every way! Be able to upload strains publicly, compile favorites, and enjoy a streamlined interface with functionality and design. Sign up for a subscription today! An update is underway for this app and we are hard at work to bring it up to speed. But please check out Every Strain: the fastest growing cannabis database on the App Store.
Frweed + Ranking History | Medical
Frweed + daily app ranking in Medical category for the last 30 days.
Frweed + Worldwide Rankings | Medical
Frweed + rankings per country in Medical category.
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App Keyword Tool
Use AppTweak Keyword tool to audit, optimize and monitor your keywords effectively.
Get the latest tips and tricks to improve your ASO Learn all ASO best practices to boost your app on top of the charts and beat your competitors.
On September the 1st, Apple officially announced some major changes regarding the App Store. App names will now have a limit of 50 characters. Plus, obsolete and abandoned apps will be removed starting September 7, 2016. More info below. Apple continues improving the App Store discoverability Apple app discovery has always been controversial. With over 2 million of apps in the App Store, both app developers and app users’ experiences are often affected. Indeed, app …