Our ASO Expert, Laurie Galazzo, was interviewed by RaiseMetrics, A/B testing platform provider. Get a glimpse of her answers below. Read the full discussion on RaiseMetrics blog. Why do you think ASO has become such an important aspect of app marketing over the last few years? App Store Optimization (ASO) has become increasingly popular over the last few years, as the amount of mobile apps have kept increasing phenomenally on the stores. Indeed, with over …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Shopping||6.10.0||December 07, 2017||2.0|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1174 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 6.10.0 released on December 07, 2017
We’ve made some security and checkout enhancements and fixed some bugs for a better app experience. Have ideas for new features or ways you’d improve the app? Send us your feedback at firstname.lastname@example.org. Happy holidays!
Version 6.9.0 released on November 14, 2017
Order Tracking: Check on the status of your orders, just in time for the holiday season! Simply go to your Account, tap on My Orders and click through to access your tracking number. Checkout Updates: We've made it easier for you to confirm that your promos were applied and see when you've got Rewards and Bonus Cash to spend. Happy saving! Holiday Theme: We’ve added some seasonal sparkle to make your shopping experience a little bit brighter this holiday season. We’ve also made a few enhancements and fixed some bugs for a better app experience. Send us your feedback at email@example.com. Happy holidays!
Version 6.8.1 released on October 28, 2017
Cardholders: We’ve made updates to make it easier than ever to see your Rewards and track your points. Just link your card in the Wallet section to check it out! We’ve also made a few enhancements and fixed some bugs for a better app experience. Hit us up at firstname.lastname@example.org if you have anything to share!
Version 6.8.0 released on October 23, 2017
Cardholders: We’ve made updates to make it easier than ever to see your Rewards and track your points. Just link your card in the Wallet section to check it out! We’ve also made a few enhancements and fixed some bugs for a better app experience. Hit us up at email@example.com if you have anything to share.
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Shop the latest and greatest styles at Gap with our new app! Reinvented from the ground up, it’s a must-have for shoppers on the go. Discover: Browse our entire collection, from covetable new arrivals to year-round classics across all departments. Find: Denim obsessed? Searching for a particular color? Find your next wardrobe essential with our search and filter tools. Buy: Our updated, mobile-friendly checkout process lets you add styles to your bag and check out in seconds. Save: Easily find and apply our best offers and promos on the app. Access and redeem your Rewards, GapCash, and more with just a few taps. Manage: Hey, Gap cardholders! It’s never been easier to manage your Gap Inc. credit cards. Check your balance, track Rewards and points, and pay your bill in our app’s Wallet section. Access: With Touch ID for account sign-in, pick up where you left off faster than ever before. Be In The Know: Opt-in to push notifications to receive instant alerts about offers and more. Download our new app and feel the #gaplove Tell us what you want to see in the app by emailing us at firstname.lastname@example.org. And stay tuned for new features on the way!
Gap Ranking History | Shopping
Gap daily app ranking in Shopping category for the last 30 days.
Gap Worldwide Rankings | Shopping
Gap rankings per country in Shopping category.
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A/B testing is an extremely powerful way to increase conversions. If you own a website or a mobile application, you have no excuse not to use A/B testing. Indeed, it is extremely easy to implement. There are many specialized tools online that can help you to set up your A/B testing campaign. This blog article will give a general overview of this increasingly popular marketing technique, especially in app marketing. We’ll also give you our …