This week, we’re having the pleasure to collaborate again with Stefan from Leanplum (mobile marketing platform). In this post, Stefan gives us 4 steps to improve app retention. Discover actionable techniques that will help boosting your app retention rate. Research has repeatedly shown that mobile user retention is a challenge. Many mobile teams pride themselves on their acquisition strategies and “growth hacks,” but the fact remains: for every user who downloads your app, only a …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Finance||3.9||August 02, 2015||4.9|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1512 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
Ok, that's perfect.
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Ok, that's perfect. You have screenshots with the optimized screen dimensions for each device. We hope that users can see how great your app is. Make sure that your first two screenshots showcase your best features, as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 3.9 released on August 02, 2015
*Most people don’t leave home without their fingerprints. Put those digits to good use and use them to log in using Touch ID. That's one less password to remember. *It’s happened to a lot of people. You’re in a library and you suddenly have a question about your policy, but can’t really make a call. Use the Need Help reference section in our app and get assistance without speaking a word. *Have a claim with GEICO, but don't have a policy? You can still access the info for your claim and get access to some of the other great features.
Version 3.9.1 released on August 10, 2015
Minor bug fixes. Just a reminder, Touch ID is currently available on iPhone 5S or later, iPad Air 2, and iPad Mini 3. Also related to Touch ID, we squashed the bug for Touch ID settings and are working on additional ways to enhance the experience for you!
Version 3.8 released on June 20, 2015
*Like surprises? So do we! Tap on the Surprise card & you could see a commercial before its official release, promotions from corporate partners, or more! *These days, everyone has tons of passwords to remember. We've made it easier if you forget yours by adding a password hint and security questions to help you recover it. *And tons more!
Version 3.7 released on May 09, 2015
*With tons of passwords to remember, everyone forgets one at some point. We've made it easier for you to reset your password by texting a pin to your phone. *And much more!
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GEICO Mobile: Stunning. Simple. Smart. Application supports all Apple devices. Includes many tools that allow you to manage your insurance needs with ease even before you are a GEICO customer Policyholders: *Access to all your GEICO policies at your fingertips. *View your ID cards the cool way… Digitally! *Pay & manage your bills; it may not be super fun, but we make it super easy. *Bought a new car? Got rid of your clunker? We can help! Get a quote to add, replace or remove a vehicle on your policy. *We know stuff happens, so we make it easy for you to submit a claim or get your glass damage repaired. *Stay informed about your repair while saving time. View and manage your claim directly from your phone. *Lily is GEICO's virtual assistant and is here to provide you with hints about navigating the app. *Just like your BFF, we're here when you need us with Quick Messaging. Get a response from a GEICO representative quickly, directly in the app. Features for Everyone: *Begin a new quote or even pull up and review a previous one. Ready to set it up? You can even start a policy from the app easily. *Flat tire? Locked out? Need roadside help? Have no fear, GEICO Mobile is here! *When you’re in a bind, keep GEICO Mobile in mind! Should you get into an accident, we will guide you to collect the necessary information immediately. NOTE: To log into your account from GEICO Mobile, your GEICO policy must: *Be an active auto or motorcycle policy *Not be subject to other policy restrictions
GEICO Mobile Ranking History | Finance
GEICO Mobile daily app ranking in Finance category for the last 30 days.
GEICO Mobile Worldwide Rankings | Finance
GEICO Mobile rankings per country in Finance category.
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This week, we’re proud to collaborate once again with AppsFlyer, Mobile and App Analytics expert. Discover the first part of our guest post dealing with App Analytics and ASO. Read the rest of this blog post here. The popularity of mobile apps continues to grow, keeping pace with the ever increasing public demand. Actually, we count more than 85 billion apps downloads on the Apple App Store since its launch in 2008. App Store Optimization (ASO) is getting …