This week, Laurie Galazzo, our Inbound Marketing Manager, has answered the questions of Artyom Dogtiev from BusinessofApps. Here’s a preview of the interview. Read the full discussion right here. App Store Optimization (ASO) has become one of the major app marketing techniques. ASO is what drives native traffic for mobile apps on both iTunes App Store and Google Play. It’s equally important for a small indie app developer and a big app company powerhouse to …
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Learfield Communications, Inc.,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Sports||6.1||September 18, 2017||4.19|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 746 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 6.1 released on September 18, 2017
Updated app description.
Version 6.0 released on September 13, 2017
Improved user interface; customize push notifications; location awareness; ability to follow student athletes.
Version 5.2 released on September 02, 2015
* Enhanced Live Stats for events * Social media feeds in gameday * Other bug fixes
Version 5.1 released on April 28, 2015
* Compatibility with iPhone 6/iPhone 6 Plus * General Bug Fixes
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The official North Carolina Tar Heels application is a must-have for fans headed to campus or following the Tar Heels from afar. With FREE LIVE AUDIO, interactive social media, and all the scores and stats surrounding the game, the North Carolina Tar Heels application covers it all! Features Include: + LIVE GAME AUDIO - Listen to free live audio for football games and other sports throughout the school year + SOCIAL STREAM - View and contribute to real-time Twitter, Facebook, and Instagram feeds from the team and fans + SCORES & STATS - All the scores, stats, and play-by-play information that fans need and expect during live games + NOTIFICATIONS - Custom alert notifications to let fans know everything surrounding Gameday
GoHeels Ranking History | Sports
GoHeels daily app ranking in Sports category for the last 30 days.
GoHeels Worldwide Rankings | Sports
GoHeels rankings per country in Sports category.
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Let’s continue this “Ultimate Guide” series! This week’s guest post was written for Erminesoft, mobile app development company. Learn everything you need to know on mobile app reviews thanks to this complete guide on the latest best practices. Let’s go for the five stars, shall we? Read the entire post on Erminesoft’s blog. Long gone are the days when App Stores were the place where a couple of tech geeks would fish for the newest …