In this guest post, Thomas Sommer, head of content marketing at AppLift, outlines the importance of customer lifetime value (LTV) in app marketing. A great read for any app advertisers seeking to optimize their mobile campaigns. Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion and misunderstandings around both LTV's definition and how it should be used for …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Sports||4.6.18||August 16, 2017||4.61|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 3356 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 4.6.10 released on January 23, 2017
• Bug fixes to address times in the upcoming Watch Live schedule • Other bug fixes related to Watch Live
Version 4.6.11 released on March 13, 2017
• Bug fix to be able to navigate back from Fantasy • Bug fix to improve the loading of articles • Bug fixes related to AirPlay of Watch Live • Additional bug fixes to improve Watch Live
Version 4.6.13 released on April 12, 2017
• New splash screen • Watch Live enhancements and bug fixes
Version 4.6.14 released on May 04, 2017
• Indication of TaylorMade sponsored players on the leaderboards • Watch Live enhancements and bug fixes • Location based messaging • Multiple crash fixes
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Version 4.6.18: • Crash fix for Watch Live Version 4.6.17: • New Watch Live features for The 146th Open at Royal Birkdale, including full event replays Version 4.6.16: • Leaderboard updates • Additional bug fix to sort TV providers in alphabetical order • Bug fix to address duplicate ads during live events • Crash fixes Version 4.6.15: • Leaderboard updates • Bug fix to sort TV providers in alphabetical order • Push messaging improvements Version 4.6.14: • Indication of TaylorMade sponsored players on the leaderboards • Watch Live enhancements and bug fixes • Location based messaging • Multiple crash fixes Version 4.6.13: • New splash screen • Watch Live enhancements and bug fixes Version 4.6.11: • Bug fix to be able to navigate back from Fantasy • Bug fix to improve the loading of articles • Bug fixes related to AirPlay of Watch Live • Additional bug fixes to improve Watch Live Version 4.6.10: • Bug fixes to address times in the upcoming Watch Live schedule • Other bug fixes related to Watch Live Version 4.6.8: • Fixes bug where articles were not loading. • Minor improvements Version 4.6.6: • Watch LIVE Golf Channel coverage and events. Sign in with your TV provider credentials and watch. Version 4.6.2: • All things Ryder Cup! • Scoring updates and enhancements for the Ryder Cup match play leaderboards • During the Ryder Cup, play along with FanBeat! Predict the action and answer trivia questions to earn points and compete for prizes! • Watch Golf Channel live. Sign in with your TV provider credentials and watch. • iOS 10 compatibility Version 4.6.2 • Enhanced Ryder Cup support • Fanbeat predictive trivia Version 4.5.3: • Bug fixes and performance enhancements • Articles, photos and videos now include other articles you may like Version 4.4.1: • Minor enhancements for The Presidents Cup scoring Version 4.4: We've made some small but significant improvements including: • Larger photos on the Home Page and everywhere else • Improved performance overall, including scores, photos, and articles • Plus lots of other small updates to make everything look and run more smoothly! Version 4.1: • Improved home page with latest news headlines below the featured sections • Introducing Tee Shots, a quick look at shared photos from the golfing world! Version 4.0: ALL NEW for iPhone and iPad - completely rebuilt and redesigned! • Improved Navigation and slick new interface • Improved Photo Gallery with larger photos and more photos • New Home Screen with lead story carousel • Play Golf Channel Fantasy within the new app • New Grill Room blog • More videos - News, Originals, and Instruction video sections • Better article linking • Improved chats and Tiger Tracker • And much more! Keep connected to the world of golf with the new Golf Channel Mobile 4.0. Read the latest articles, blogs, and analysis from the game’s most knowledgeable insiders. Follow your favorite players in this week's tournaments with leaderboards from all major worldwide tours. Get the Golf Channel experts' picks before each tournament and make your fantasy picks. Get breaking news as it happens, anytime and anywhere. • Check out the latest shows (both news and originals) with behind-the-scenes videos, photo galleries and other web exclusive content. • Get the latest tips from golf’s best instructors and legends.
Golf Channel Ranking History | Sports
Golf Channel daily app ranking in Sports category for the last 30 days.
Golf Channel Worldwide Rankings | Sports
Golf Channel rankings per country in Sports category.
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It is a common mistake to think that SEO (Search Engine Optimization) does not matter in terms of ASO (App Store Optimization). Many app developers leave aside important factors on which it is highly recommended to work to increase chances of success in the app world. Find out our 4 tips to optimize your SEO in your App Marketing strategy… Go for SEO! Launching an app is very challenging. Well, obviously only if you intend …