In this guest post, Thomas Sommer, head of content marketing at AppLift, outlines the importance of customer lifetime value (LTV) in app marketing. A great read for any app advertisers seeking to optimize their mobile campaigns. Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion and misunderstandings around both LTV's definition and how it should be used for …
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Google Allo — smart messaging
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Social Networking||13.1||June 28, 2017||3.49|
ASO Score & Checklist
- ● App Name
You app name is quite long enough.
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You can improve it by adding a few relevant keywords. Check out our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1234 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 13.1 released on June 28, 2017
Version 13.0 released on June 19, 2017
Version 12.0 released on June 09, 2017
Version 11.0 released on May 12, 2017
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Introducing Google Allo, a smart messaging app that helps you say more and do more. Express yourself better with stickers, Smart Reply, and HUGE emojis & text. Allo brings you the Google Assistant. Smart Reply Respond to messages without typing a single word. Smart Reply learns over time and suggests responses to text and photos, in your style. Stickers Say it all with the perfect sticker. Stickers in Google Allo are designed by independent artists and studios from around the world. SHOUT or whisper No more typing in ALL CAPS to get your point across. Say it louder or quieter by changing the size of your text with a quick swipe. Meet your personal Google Assistant Google Allo brings you the Google Assistant. Find restaurants nearby, share videos to watch, and get answers, right in your conversation with friends. Add @google to your group conversation or chat one-on-one with your Assistant. It’s your own personal Google, always ready to help. Incognito mode Send messages with end-to-end encryption, use private notifications to help keep your chats more discreet, and control how long your messages stick around with expiring chats. (The Google Assistant and Smart Reply are only available in English at this time)
Google Allo — smart messaging Ranking History | Social Networking
Google Allo — smart messaging daily app ranking in Social Networking category for the last 30 days.
Google Allo — smart messaging Worldwide Rankings | Social Networking
Google Allo — smart messaging rankings per country in Social Networking category.
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Testing your app before you launch is more than advised; it’s inevitable if you want your app to succeed and avoid bad surprises. There are multiple ways of evaluating your app’s efficiency. In this post we will give you various options that hopefully will guide you in your app pre-launch phase. Preliminary Testing with iOS Simulator If you’re an app developer, you probably already know the iOS Simulator, installed as part of the Xcode tools …