App Store Optimization (ASO) is getting increasingly popular while the app store market is dominated by two major actors: Apple and Google. Both of these stores have their own specificities that need to be understood in order to build a strong ASO strategy. This article underlines the 3 biggest ASO differences. Read the rest of this post on AppLift blog. Since the apparition of mobile applications, two app stores clearly shape the mobile app ecosystem. Of course, …
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Google News & Weather
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||News||2.02.1043||September 21, 2017||4.2|
ASO Score & Checklist
- ● App Name
You app name is quite long enough.
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You can improve it by adding a few relevant keywords. Check out our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 682 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 2.02.1043 released on September 21, 2017
Performance enhancements and stability improvements.
Version 2.01.1038 released on July 12, 2017
◦ Changes to make it easier to navigate news categories and sections ◦ Use the Headlines, Local and For You tabs on the bottom to visit the corresponding screens ◦ On Headlines, the sections can be accessed from the swipeable header ◦ Settings menu on to- left to personalise, change editions etc. ◦ Watch app re-enabled ◦ Weekly Digest removed based on usage – Bug fixes
Version 2.0.1035 released on July 10, 2017
◦ Changes to make it easier to navigate news categories and sections ◦ Use the Headlines, Local and For You tabs on the bottom to visit the corresponding screens ◦ On Headlines, the sections can be accessed from the swipeable header ◦ Settings menu on top left to personalize, change editions etc. ◦ Weekly Digest removed based on usage ◦ Bug fixes
Version 1.9.467 released on July 24, 2015
◦ New 2 column layout for iPad ◦ Most Popular section
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Your comprehensive and personalized view of headline stories and local news & weather. ° Coverage from 75,000 publications ◦ Instant-load read experience with AMP (Accelerated Mobile Pages) ◦ Headlines carousel - quickly browse headlines, tap to read, swipe to read next. iPhone, iPad only. iOS 9 and up only. ° Simple swipe-access to categories such as Top Stories, Technology, Sports & Weather ° Tune your layout with any of 60 country-specific editions and personalized news sections such as ‘Hollywood’, ‘NASA’, ‘Fashion’, or anything else that catches your fancy ° Tap any story for a deep selection of viewpoints, including in-depth articles, Opinion, and local perspectives
Google News & Weather Ranking History | News
Google News & Weather daily app ranking in News category for the last 30 days.
Google News & Weather Worldwide Rankings | News
Google News & Weather rankings per country in News category.
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Today’s guest post is a little special. It is brought to us by Maximilian Lehmann, App Store Optimization expert at ASO-Perform-Apps (German ASO consulting company). In his post, Maximilian offers us the results of 5 very interesting ASO keywords experimentations he made on the App Store. His objective was to try understanding the recent Apple App Store algorithm changes. Find out his 5 insightful discoveries right away. The Apple App Store, a complex and ever-growing …