This week, we’re having the pleasure to collaborate once again with Leanplum, mobile marketing platform. In this article, find five push notifications strategies that will help you increase your app engagement. Read the entire post on Leanplum blog. Sometimes, you have a great app, but lack engagement. Or you drive downloads, but your retention is low. There are two possibilities here: you need to optimize certain user flows, or you’re missing out on key opportunities …
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Google — the official Search app
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Utilities||22.0.0||January 03, 2017||3.85|
ASO Score & Checklist
- ● App Name
You app name is quite long enough.
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You can improve it by adding a few relevant keywords. Check out our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 686 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 22.0.0 released on January 03, 2017
• Watch Youtube videos in your feed itself – instantly play YouTube videos from cards in your feed. No need to open a new web page or the YouTube app. • See rates and booking info in search results for hotels • Open restaurant menus instantly from restaurant search results; no need to load an external web page.
Version 21.4 released on December 12, 2016
Version 21.4 • Bug fixes and stability improvements Version 21.1 • Birthday Doodle – Get a surprise birthday Doodle on your special day. Make sure that you’re signed in to see it!
Version 21.0 released on December 06, 2016
• Birthday Doodle — Get a surprise birthday Doodle on your special day. Make sure you’re signed in to see it!
Version 20.3 released on October 25, 2016
• Use 3D Touch to preview cards in your feed If you are enjoying the app, please consider leaving a review or rating.
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The best of Google in one app. Say “OK Google” and find everything from nearby restaurants to the calories in cheesecake. Google also shows you the info that you need before you ask, like updates on your favourite teams and traffic alerts. Talk instead of type: • Say “OK Google” then ask a question* • Google will speak the answer aloud Ask Google to help you do things: “What good restaurants are there nearby?” “Remind me to call mum at 5 p.m.” Personalise your feed and get notifications: • Start your morning with weather, news & traffic • Get updates on sports, films & events More about the Google app: http://www.google.com/search/about * requires iPhone 4s or later
Google — the official Search app Ranking History | Utilities
Google — the official Search app daily app ranking in Utilities category for the last 30 days.
Google — the official Search app Worldwide Rankings | Utilities
Google — the official Search app rankings per country in Utilities category.
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App Keyword Tool
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App Store Optimization (ASO) is getting increasingly popular while the app store market is dominated by two major actors: Apple and Google. Both of these stores have their own specificities that need to be understood in order to build a strong ASO strategy. This article underlines the 3 biggest ASO differences. Read the rest of this post on AppLift blog. Since the apparition of mobile applications, two app stores clearly shape the mobile app ecosystem. Of course, …