This week, we’re having the pleasure to collaborate again with Stefan from Leanplum (mobile marketing platform). In this post, Stefan gives us 4 steps to improve app retention. Discover actionable techniques that will help boosting your app retention rate. Research has repeatedly shown that mobile user retention is a challenge. Many mobile teams pride themselves on their acquisition strategies and “growth hacks,” but the fact remains: for every user who downloads your app, only a …
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Google – Search made just for mobile
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Utilities||25.0||April 17, 2017||4.28|
ASO Score & Checklist
- ● App Name
You app name is quite long enough.
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You can improve it by adding a few relevant keywords. Check out our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 645 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 25.0 released on April 17, 2017
• Swipe to delete search suggestions – swipe left on past searches to remove them from the list of suggestions that appear when searching We are always working to make the app faster and more stable. If you are enjoying the app, please consider leaving a review or rating!
Version 24.1 released on March 27, 2017
• 'Trending on Google' widget — Stay on the pulse of what’s happening around the world with our new widget. Get live updates on the hottest searches and trending topics. Access the widget by using 3D Touch on the app icon or by swiping right on your home screen. To install it, swipe right on your home screen, scroll to the bottom, tap 'Edit', then add 'Trending on Google'. • Did you know that you can use Google Search, right from your keyboard, in any app? Gboard is a new keyboard for your iPhone and iPad that lets you search and send information, GIFs, emoji and more—right from your keyboard. Tap “Gboard” in your app settings to get started.
Version 24.0 released on March 23, 2017
• Bug fixes and stability improvements
Version 23.1 released on March 06, 2017
23.1 • Bug fixes and performance improvements 23.0 • Easily filter local search results — When you search for places around you such as “museums” or “restaurants”, you will now see filters like “Top Rated” and “Open Now” to help you narrow down your search and find exactly what you want. • Expanded support for Accelerated Mobile Pages (“AMP”) — More webpages will now load instantly. Just look out for a lightning bolt and “AMP” on search results and enjoy blazing fast webpage loading! • Gboard in the Google app — With this update to the Google app, you can easily turn on Gboard, a new keyboard for your iPhone and iPad. Gboard lets you search and send information, GIFs, emoji, and more—right from your keyboard, in any app. Tap “Gboard” in your app settings to get started.
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The Google app keeps you in the know about the things you care about. Find quick answers, explore your interests, and get a feed of updates on what matters to you. The more you use the Google app, the better it gets. Talk instead of type: • Say “Ok Google” then ask a question* • Google will speak the answer aloud Ask Google to help you do things: • “What are good restaurants nearby?” • “Where is my package?” Personalize your feed and get notifications: • Start your morning with weather, news & traffic • Get updates on sports, movies & events More about the Google app: http://www.google.com/search/about * requires iPhone 4s or later
Google – Search made just for mobile Ranking History | Utilities
Google – Search made just for mobile daily app ranking in Utilities category for the last 30 days.
Google – Search made just for mobile Worldwide Rankings | Utilities
Google – Search made just for mobile rankings per country in Utilities category.
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In this guest post, Dom Bracher, co-founder at Tapdaq, shares his expertise with us and describes the 3 most important metrics in mobile marketing. If you’re new to mobile analytics, this article will certainly help you getting started! In the world of mobile analytics there are now a vast number of metrics which you need to be tracking in order to determine the overall health of your application. In fact, one of the biggest challenges …