This week, we’re proud to collaborate once again with AppsFlyer, Mobile and App Analytics expert. Discover the first part of our guest post dealing with App Analytics and ASO. Read the rest of this blog post here. The popularity of mobile apps continues to grow, keeping pace with the ever increasing public demand. Actually, we count more than 85 billion apps downloads on the Apple App Store since its launch in 2008. App Store Optimization (ASO) is getting …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Utilities||45.0||March 15, 2018||4.5|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1958 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 45.0 released on March 15, 2018
• Multilingual voice search. You can now search by voice in multiple languages. In Settings, tap “Voice Search” then “Language” to add additional languages. When you tap the mic or use “Ok Google” to start a voice search, ask your question in any selected language and Google will automatically respond in the correct language.
Version 44.0 released on March 05, 2018
• iMessage extension — Search and share restaurants, GIFs, and more, without leaving your conversation! • Search Google extension — while reading a web page in Safari, see suggestions for related content when you use the “Search Google” action extension from Safari’s share menu.
Version 43.0 released on February 16, 2018
• Bug fixes and performance improvements. We are always working to make the app faster and more stable. If you are enjoying the app, please consider leaving a review or rating!
Version 42.0 released on February 07, 2018
• Bug fixes and performance improvements.
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The Google app keeps you in the know about the things you care about. Find quick answers, explore your interests, and get a feed of stories and updates on topics that matter to you. The more you use the Google app, the better it gets. Search and browse: • Nearby shops and restaurants • Live sports scores and schedules • Movies times, casts, and reviews • Videos and images • News, stock information, and more • Anything you’d find on the web Get personalized updates in your feed: • Stay in the know about topics that interest you • Start your morning with weather and top news • Get real time updates on sports, movies, and events • Know as soon as your favorite artists drop new albums • Get stories about your interests and hobbies • Follow interesting topics, right from Search results More ways to access Google: • iMessage extension — Search and share restaurants, GIFs, and more, without leaving your conversation. • Search Google extension — While browsing in Safari, you can share a web page with Google to see suggestions for related content—no need to type anything new in the search box. Tap on the Search Google icon from Safari’s share menu to get started. • Gboard — access Google Search, right from your keyboard. Gboard is a keyboard that lets you search and send information, GIFs, emoji, and more—right from your keyboard, in any app. Tap “Gboard” in your app settings to get started. • Trending on Google widget — find out what’s trending in your area with our Trending on Google widget. Use 3D Touch on the app icon to add the widget • 3D Touch — 3D touch the app icon for quick shortcuts, or use 3D touch in the app to get previews for search results. • Search by Voice - Say “Ok Google” to search for anything, hands-free. Learn more about what the Google app can do for you: http://www.google.com/search/about Your feedback helps us create products you'll love. Join a user research study here: https://goo.gl/kKQn99
Google Ranking History | Utilities
Google daily app ranking in Utilities category for the last 30 days.
Google Worldwide Rankings | Utilities
Google rankings per country in Utilities category.
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App Keyword Tool
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Did you ever wonder why do people actually download your app? A recent study from Forrester Research provides the key elements to understand how the apps gain traction on the Store. What makes an app stand out in the crowd? A recent study (Q4 2012) conducted by Forrester Research revealed the two main reasons why people actually download an app. Despite what most of the people think, the media do not play such a big …