This week, we had the pleasure to interview Frederic Delga, Business Strategy Director at MobPartner, to discuss about mobile advertising and paid acquisition. With the increasing number of apps in the App Store and the fierce competition, it is sometimes necessary to use paid acquisition in complement to App Store Optimization, if the budget allows it, in order to have a successful App Marketing strategy. What’s makes MobPartner’s ad network unique? MobPartner is a pay for performance mobile marketing …
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Google Play Music
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Music||3.9.104||April 15, 2016||3.92|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1100 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 3.9.104 released on April 15, 2016
-Sleep timer: You asked, we answered. Set the timer and throw on your favorite tunes for falling asleep. We’ll turn the music off automatically when the time is up. -New search bar: We’ve updated the design of the search bar to help you find the right music faster.
Version 3.9.109 released on April 27, 2016
- Sleep timer: You asked, we answered. Set the timer and throw on your favorite tunes for falling asleep. We’ll turn the music off automatically when the time is up. - New search bar: We’ve updated the design of the search bar to help you find the right music faster. - Fixed a few crashes
Version 3.8.113 released on February 22, 2016
We've improved search results to help you get to the music you love faster and easier.
Version 3.8.117 released on February 29, 2016
Found and fixed a few crashes that were affecting playback
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Google Play Music gives you millions of songs and thousands of playlists for any situation. Powered by Google, we serve up music based on where you are and why you’re listening, getting smarter and more assistive as we get to know your tastes. Subscribe to create playlists, listen offline, and get ad-free YouTube with YouTube Red (where available). Free features: *Radio based on songs, artists, and albums, plus thousands of playlists hand-crafted by music experts (free in the U.S. and Canada; requires subscription elsewhere) *Recommendations based on taste, activity, mood, location, and more *Storage and streaming for up to 50,000 songs from your personal collection, at no cost Subscription features: *Ad-free, uninterrupted listening *On-demand access to over 40 million songs *Offline listening *YouTube Red membership at no additional cost, with ad-free YouTube and more (where available) *The family plan, where up to six family members get Google Play Music for one low price (where available) Continued use of GPS running in the background can dramatically decrease battery life.
Google Play Music Ranking History | Music
Google Play Music daily app ranking in Music category for the last 30 days.
Google Play Music Worldwide Rankings | Music
Google Play Music rankings per country in Music category.
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App Keyword Tool
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Get the latest tips and tricks to improve your ASO Learn all ASO best practices to boost your app on top of the charts and beat your competitors.
This week, we’re having the pleasure to present you to our German ASO expert Johannes, from Growfirst. Discover his background, app marketing experiences and insights on organic growth strategies. 1. Tell us a bit about yourself and your company? I’m 25, from Munich & began my journey in the field of app marketing during the 6. semester of my bachelor’s degree. Back then I worked at the mobile development agency NEXT Munich as an inhouse …