This week’s guest post goes to Whalla Labs, mobile app development company. At WWDC16, Apple introduced the arrival of Search Ads, which will be displayed in the App Store search results. But how and when will these ads appear? How will they affect App Store Optimization (ASO) and app discoverability? Everything you need to know below. Read the entire post on Whalla Labs blog. App Store discoverability: looking for a needle in a haystack App …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Productivity||1.2017.02203||January 25, 2017||4.61|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 660 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 1.2017.02203 released on January 25, 2017
* Edit borders with solid, dashed or dotted lines * Bug fixes and performance improvements
Version 1.2017.04204 released on February 08, 2017
* Support for 23 additional locales * Bug fixes and performance improvements
Version 1.2017.06206 released on February 22, 2017
* Explore with formatting suggestions * Rotate text in cells * Drag-and-drop rows and columns * More border editing options * Apply accounting number format * Improved sign-in experience * Bug fixes and performance improvements
Version 1.2017.08205 released on March 08, 2017
* Bug fixes and performance improvements
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Google Sheets Ranking History | Productivity
Google Sheets daily app ranking in Productivity category for the last 30 days.
Google Sheets Worldwide Rankings | Productivity
Google Sheets rankings per country in Productivity category.
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App Keyword Tool
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App Store Optimization is absolutely essential in any app marketing strategy. It can drastically help apps to stand out from the crowded App Store that today counts more than 1.5 million apps. The principal goal behind ASO is to increase app rankings and organic downloads. ASO is often compared to SEO (Search Engine Optimization), aiming at optimizing website’s visibility in search engines. However, if both of these rely on the same core principle, they do …