This week, we’re interviewing Nathan Vander Heyden, founder of TranslateLab (app localization agency). Discover the atypical background of Nathan, who started as a freelance translator and ended up founding his own company to help indie developers localize their App Store Optimization (ASO) globally. 1. Tell us a bit about yourself and your company. How long have you been involved in ASO or app marketing? I started working as a freelance translator, mainly in the automotive …
United States / English
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Navigation||2.0||March 23, 2017||4.21|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1699 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 2.0 released on March 23, 2017
This is a major update that introduces long requested features, and also distinguishes between a free and a purchased version (via in-app purchase). * finally, GPS Tour is updated to support iOS 10 and all current phone devices * negative values for north and east have been changed to be positive and south and west, respectively * locations can now be added directly on the map * locations can now be moved and deleted on the map * locations may now contain additional notes * profiles can now be exported via CSV * the full version supports an unlimited number of locations * when importing GPX files, also routes and tracks are imported * preferences have now their own, single view * adds an option to specify whether photos taken inside the app are forwarded to the photo library or not Hope you have fun!
Version 1.2 released on October 17, 2012
- you can now prevent your iPhone from going to standby mode (in the preferences section of the current position view) - added iPhone 5 support
Version 1.1 released on March 01, 2012
★ support of earlier iOS versions (4.2) ★ use 30 locations instead of 15 ★ add pictures to your locations ★ import and export your profiles via email or iTunes filesharing ★ support of the standard GPS formats GPX and KML, including an internal GPSTour format ★ added localization for German ★ improved compass and device orientation performance
Version 1.1.1 released on April 24, 2012
fixed an issue with the decimal separator in German
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GPS Tour is a sophisticated yet user-friendly GPS app that leads you to your target coordinates. Simply enter the coordinates of your destinations and follow the compass. Add up to 30 locations in one profile to mark all the important stages of your tour. The App will use the coordinates of your tags and your current position to lead you to the location of your choice. You can easily save your location tags and the tour profile to store it on your device. Load, edit and use your tour profiles and location tags any time and wherever you want. GPS Tour supports coordinates in any combination of degrees, minutes or seconds. You can choose between feet and meter and can even adjust the GPS tracking accuracy. With GPS Tour you will be able to monitor your current position (coordinates and on the map), altitude, speed, moving direction and the orientation of your device - even if you are not connected to the internet. This App is especially designed but not limited to people performing outdoor and off-road sports such as climbing, biking, hiking, skiing, motocross, hunting, fishing, sailing, kayaking, rowing etc. Note: GPS Tour works fully without internet connection (offline). This is true for everything but the fetching of new map pictures that have not been loaded with connected previously; all tags and your current position will still be displayed! Disclaimer: Some iOS devices do not support all of the features offered by GPS Tour. GPS Tour and its producers do not assume liability for the accuracy and usefulness of the information displayed and provided in this application. Users who base decisions on information given by this application do so at their own risk.
GPS Tour Ranking History | Navigation
GPS Tour daily app ranking in Navigation category for the last 30 days.
GPS Tour Worldwide Rankings | Navigation
GPS Tour rankings per country in Navigation category.
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This week, we had the pleasure to interview Frederic Delga, Business Strategy Director at MobPartner, to discuss about mobile advertising and paid acquisition. With the increasing number of apps in the App Store and the fierce competition, it is sometimes necessary to use paid acquisition in complement to App Store Optimization, if the budget allows it, in order to have a successful App Marketing strategy. What’s makes MobPartner’s ad network unique? MobPartner is a pay for performance mobile marketing …