This week, we’re happy to collaborate once again with Steve Young from AppMasters.co. 2015 has been an intense year for the app industry: new products, new improvements and major enhancements have surfaced. Apple and Google, the two dominant players, have both released considerable developments. What impact will these changes have on App Store Optimization (ASO)? Find below 7 key ASO takeaways from 2015. Read the entire post on AppMasters blog. Looking back at 2015, can …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Shopping||2.5.0||March 12, 2018||2.5|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 773 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 2.5.0 released on March 12, 2018
Version 2.4.0 released on February 08, 2018
* Sort and filter products * Password reset directs you back to the app * Nutritional Facts style changes * Bug fixes and enhancements
Version 2.3.0 released on January 11, 2018
* Ratings and Reviews * Bug fixes and enhancements
Version 2.2.1 released on December 11, 2017
Fixed Coupon Navigation experience resulting in no coupons appearing or app crash. Fixed Pharmacy re-direct functionality and messaging from Homescreen Pharmacy Menu.
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H-E-B Ranking History | Shopping
H-E-B daily app ranking in Shopping category for the last 30 days.
H-E-B Worldwide Rankings | Shopping
H-E-B rankings per country in Shopping category.
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App Keyword Tool
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Today’s guest post is brought to us by Eugine Dychko, Content Manager at ComboApp. This article discusses about the expansion of Ad-Blocking and how the mobile ecosystem will adapt consequently. Find out 3 useful tips for app developers to adjust their app marketing strategy. Mobile Web Ads can now be Blocked on iOS The launch of Apple’s ad blocking apps has called for many discussions about its impact on the mobile ad industry. Even though …