This week, we’re having the pleasure to collaborate again with Stefan from Leanplum (mobile marketing platform). In this post, Stefan gives us 4 steps to improve app retention. Discover actionable techniques that will help boosting your app retention rate. Research has repeatedly shown that mobile user retention is a challenge. Many mobile teams pride themselves on their acquisition strategies and “growth hacks,” but the fact remains: for every user who downloads your app, only a …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Food and Drink||2.25||December 04, 2017||4.7|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 2336 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 2.25 released on December 04, 2017
Version 2.24 released on November 20, 2017
• You can now see which ingredients are included in your delivery, and which are good to keep in the store cupboard. Look for "Good to have at home" in the recipe ingredients list. • UI improvements in the ‘recipe steps’ screens
Version 2.23 released on November 06, 2017
• You can now track your box through the My Menu screen - just look below the delivery date and tap for more info! • UI improvements in ‘My menu’, ‘Plan Settings’ and ‘Reactivation’ screens
Version 2.22.1 released on October 25, 2017
• Stability & UX Improvements
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Every week, HelloFresh delivers a box of delicious recipes and the exact amount of fresh ingredients you need to cook them at home. Cooking healthy meals has never been so easy! In our App you will find: ∙Thousands of delicious recipes that you can discover, sort, save to your favorites, rank, and share with your friends and family. ∙Cooking videos with tips and tricks, along with step-by-step guides to help you cook your meals. ∙A flexible online account where you can easily choose your meals or change your subscription settings at any time. ∙When you finish preparing your recipe, you can sync the nutritional info with your Health app to track your nutritional intake. (iPhone only) Why is HelloFresh going to make your life tastier? --We create amazing recipes-- Every week, our chefs create amazing recipes for you that are easy to prepare. Our meals are interesting yet simple. And we ensure that your diet is balanced and varied. --We do the shopping for you-- Tired of wasting time at the grocery store? We do it all for you; from creating the recipes and planning the meals, to grocery shopping and even delivering all of the pre-measured ingredients right to your door! --Free Delivery!-- We deliver everything straight to your door. --You prepare delicious meals in your own home-- With our quick, easy recipes, you won’t need any fancy equipment or techniques. Our mission is to help you get nutritious and delicious meals on the table, in no time. What are our customers saying? ∙"Everyone in my family loves the dinners and the flavors. Can't imagine dinner without Hello Fresh now!" @Intellijenn ∙"Hello fresh has been a lifesaver for me! With having college kids home this summer and working a full-time job. I have loved having my meals planned and at my door every week!" @Richelay ∙"The HelloFresh service is wonderful, the meals are really good and usually very satisfying" @eddiem24 ∙"I am finally learning to cook real meals! And the app has made it so easy for me to manage my account while away from the computer." @Chivies ********** If you need help or have any suggestion, email us at firstname.lastname@example.org. We'd love to hear from you. Follow us on Facebook (fb.com/hellofreshUS) and Twitter (@hellofreshUS). If you like the service, please take a few minutes to review our app.
HelloFresh Ranking History | Food and Drink
HelloFresh daily app ranking in Food and Drink category for the last 30 days.
HelloFresh Worldwide Rankings | Food and Drink
HelloFresh rankings per country in Food and Drink category.
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App Keyword Tool
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We had the huge privilege to be part of Steve Young’s Podcast on Appmasters.co. Throughout this insightful discussion, Steve and Laurie, content strategist at AppTweak, talk about App Store Optimization (ASO). Useful tips and advices are on the menu. Listen to the Podcast right away. Steve Young Laurie Galazzo If you’re developing an app or if you’re an app marketer, you should definitely get started with App Store Optimization. ASO can drastically improve your app discoverability and …