In this guest post, Thomas Sommer, head of content marketing at AppLift, outlines the importance of customer lifetime value (LTV) in app marketing. A great read for any app advertisers seeking to optimize their mobile campaigns. Although the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention in the past couple of years, there is still a lot of confusion and misunderstandings around both LTV's definition and how it should be used for …
United States / US English
International Bancshares Corporation,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Finance||201335535.0.5206||June 04, 2017||1.63|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 755 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 201335535 released on June 04, 2017
Enhanced UI and minor bug fixes
Version 201335535.0.5206 released on June 04, 2017
Enchanced UI and minor bug fixes.
Version 4.0.4048 released on October 18, 2015
Thanks for using IBC Mobile! This update includes: -Search & filter enhancements for account activity -Activity center improvements -Other minor app fixes
Version 4.0.4037 released on March 24, 2015
• New improved look and feel • Easier Navigation between accounts and services • New unified user experience across all devices • New mobile bill pay and features • More account and transaction history is now readily available • Ability to deposit checks on your mobile device, once you qualify • Enhanced transaction workflows • Enhanced search bar capabilities • Mobile only user enrollment • Ability to choose themes
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Start banking wherever you are with IBC Mobile for Apple! Available to all IBC online banking customers, IBC Mobile allows you to check balances, pay bills, make transfers, make deposits and find locations. Need to find an IBC branch or ATM closest to you? With a new branch locator, IBC Mobile will discover your location and provide you with addresses and phone numbers on the fly. Available features include: Accounts - Check your latest account balance and search recent transactions by date, amount, or check number. Payments - Pay your bills anywhere you are and search for recent and scheduled payments. Transfers - Easily transfer cash between your IBC accounts. - Easily transfer cash between your IBC account and your accounts outside of IBC.
IBC Bank Ranking History | Finance
IBC Bank daily app ranking in Finance category for the last 30 days.
IBC Bank Worldwide Rankings | Finance
IBC Bank rankings per country in Finance category.
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A/B testing is an extremely powerful way to increase conversions. If you own a website or a mobile application, you have no excuse not to use A/B testing. Indeed, it is extremely easy to implement. There are many specialized tools online that can help you to set up your A/B testing campaign. This blog article will give a general overview of this increasingly popular marketing technique, especially in app marketing. We’ll also give you our …