It was all over the news, the Apple Worldwide Developers Conference (WWDC) 2014 took place on 2 – 6 June in San Francisco. Among many other announcements, Apple unveiled its new Operating Systems iOS8 and OSX10.10. New tools for developers were also introduced. We will review the major changes that will actually have an impact on App Store Optimization. Are you ready? Let’s do this! iOS8: the big change? It’s official; the Apple App Store …
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Independence Blue Cross,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Medical||2.9||June 12, 2015||2.97|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 2001 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 2.9 released on June 12, 2015
Bug fixes and minor enhancements.
Version 2.8 released on January 20, 2015
• Members can now register with their SSN • New functionality: Blue Button, Spending Account transactions, Finders defaults to member's plan when logged in • Performance improvements to Medicine Cabinet and bug fixes
Version 2.7 released on August 11, 2014
• New functionality: Change Primary Care Physician, Request New ID Card, Update Communication Preferences, Spending Account Balances • Bug fixes and performance improvements
Version 2.6 released on April 28, 2014
- Design improvements and bug fixes
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Access health information on-the-go from Independence Blue Cross (IBX). IBX Mobile changes the game by offering a new way to manage your health on the go, with increased convenience and tools to make the most of every doctor’s visit. Plus, IBX members can access their personal health information! FEATURES DOCTOR’S VISIT ASSISTANT makes every doctor’s visit easier: • Medicine Cabinet. Keeps track of medications for all members on the plan, lists usage instructions, schedules medication reminders, notifies user of potential medication interactions, and lists drug warning labels. • Notes. Records notes or images to this section before, during, or after an appointment. • Personal Health Record (for IBX members). Imports data from providers, tracks lab results and other wellness measures, and combines medical information in one easy-to-use location. • Price a Drug. Searches for medication and calculates cost based on your prescription benefit, quantity, and specific pharmacy. • View Open Referrals (for IBX members). Referrals for upcoming appointments may be reviewed. • ID Card (for IBX members). Provides members access to a digital copy of their card. FIND a network doctor, hospital, pharmacy, or urgent care center with a map-enabled search tool. ACCESS MEMBER INFORMATION including benefit summaries, health spending account balances, and claims securely when you log in with your user name and password. SHOP for individual and family insurance plans to find the right plan. What’s New in this Version: For all users: • Medicine Cabinet • Notes • Health Spending Calculators • Find Patient Centered Medical Homes • Find Urgent Care/Retail Clinic • Find a Hospital/Facility • Find a Pharmacy • Find Medical Supply and Services • Find Diagnostic and Imaging Centers • Find a Fitness Center For IBX members: • Benefit Snapshot • Price a Drug • View Open Referrals • ID Card: View your card on screen and email or fax it to your provider • Health Spending Account balances
IBX Ranking History | Medical
IBX daily app ranking in Medical category for the last 30 days.
IBX Worldwide Rankings | Medical
IBX rankings per country in Medical category.
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App Store Optimization (ASO) is getting increasingly popular while the app store market is dominated by two major actors: Apple and Google. Both of these stores have their own specificities that need to be understood in order to build a strong ASO strategy. This article underlines the 3 biggest ASO differences. Read the rest of this post on AppLift blog. Since the apparition of mobile applications, two app stores clearly shape the mobile app ecosystem. Of course, …