This is a very interesting guest post coming from Kate Abrosimova, Content Marketing Director at Yalantis (mobile application development company). This article goes through mobile app branding and talks about three fundamental things that mobile app owners need to define about their brands: brand personality, brand visual identity, and brand relationships. Learn how to do so below. Identify your brand Your brand is defined by the experience that customers have when they interact with your …
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ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 502 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 1.0.2322 released on September 19, 2016
Version 1.0.2346 released on September 21, 2016
- Improvements to User Experience & Bug Fixes
Version 1.0.2413 released on September 24, 2016
- Improvements to User Experience & Bug Fixes - Header will no longer cover up portion of video in landscape - Updated sharing excerpt length & encoding - Fixed radio button on Video Page
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According to a new survey conducted by the French startup Stardust, 50% of the apps published on the App Store and the Google Play can be considered as ‘living dead apps’. Zombies turned out to be extremely popular in Hollywood. From the drama to the comedy, it’s like every single genre has to be zombified at some point. Over the last few years, apps turned to be an extremely profitable business for some companies, but …