This week, we’re interviewing Nathan Vander Heyden, founder of TranslateLab (app localization agency). Discover the atypical background of Nathan, who started as a freelance translator and ended up founding his own company to help indie developers localize their App Store Optimization (ASO) globally. 1. Tell us a bit about yourself and your company. How long have you been involved in ASO or app marketing? I started working as a freelance translator, mainly in the automotive …
United States / US English
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Reference||9.2||July 18, 2017||4.78|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 822 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
Ok, that's perfect.
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Ok, that's perfect. You have screenshots with the optimized screen dimensions for each device. We hope that users can see how great your app is. Make sure that your first two screenshots showcase your best features, as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 9.2 released on July 18, 2017
Version 9.1 released on May 29, 2017
Version 9.0 released on May 08, 2017
Version 8.2 released on November 04, 2016
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JW LIBRARY is an official app produced by Jehovah’s Witnesses. It includes multiple Bible translations, as well as books and brochures for Bible study. BIBLE • Choose from various Bible translations. • Compare all available Bible versions by tapping a verse number. • View the associated material by tapping a footnote marker or reference letter. NAVIGATION • Swipe left or right to quickly navigate your current publication. • Place bookmarks at any verse or chapter to quickly resume your reading. • Use the history feature to quickly access recently read content. • Find words or expressions in your current publication with the search feature. Coming Soon • Ability to highlight text in the study pane • Support for The New World Translation of the Holy Scriptures–Study Edition • Ability to make notes as you study
JW Library Ranking History | Reference
JW Library daily app ranking in Reference category for the last 30 days.
JW Library Worldwide Rankings | Reference
JW Library rankings per country in Reference category.
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Today’s guest post is a little special. It is brought to us by Maximilian Lehmann, App Store Optimization expert at ASO-Perform-Apps (German ASO consulting company). In his post, Maximilian offers us the results of 5 very interesting ASO keywords experimentations he made on the App Store. His objective was to try understanding the recent Apple App Store algorithm changes. Find out his 5 insightful discoveries right away. The Apple App Store, a complex and ever-growing …