Our ASO Expert, Laurie Galazzo, was interviewed by RaiseMetrics, A/B testing platform provider. Get a glimpse of her answers below. Read the full discussion on RaiseMetrics blog. Why do you think ASO has become such an important aspect of app marketing over the last few years? App Store Optimization (ASO) has become increasingly popular over the last few years, as the amount of mobile apps have kept increasing phenomenally on the stores. Indeed, with over …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Food and Drink||1.0||March 21, 2014||1.29|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1655 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your app is still in the first version. Did you plan any updates? Users love new features.
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Version 1.0 released on March 21, 2014
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Carrying forward the success of Augmented Reality in apps, KFC’s So Good app is an innovative offering, which allows you to use the medium of your phones to make a mental escape from daily, mundane and monotonous routines, for some comfort KFC food! How? The premise is simple. What most makes you want to take a break? Considering our busy lifestyles and packed schedules, it’s hard to resist the temptation to drop it all for some delicious food. Banking on that, KFC’s So Good App is just the ticket to escape that boring meeting, slow train commute or a long day in the grind, for your favourite KFC treat! The app allows you to use your phone to scan a given word, a singular typed word, which makes you want to take a break. For example, scan the word ‘driving’ on your laptops or computers, if you want to take a break from getting behind the wheel. Point your phone, and hover it over the word till it comes into focus. The app then detects the word and takes you to the next delicious step. Now that we’ve determined what you want a break from, the next step involves why? KFC’s gratifying the first 10 users who give us the most interesting and relatable excuses for wanting a break. Just tell us why that particular word makes you want to take a break, and if we like your reasoning, you stand a chance to WIN! Steps to follow: Download the Augmented Reality App on Your Smartphone Scan your chosen word, typed on a computer/laptop Allow the app to detect your word, and wait for the corresponding image Tell us why you want to take a So Good break from that word Finally, submit your contact details to be applicable for the WIN!
KFC SoGood Ranking History | Food and Drink
KFC SoGood daily app ranking in Food and Drink category for the last 30 days.
KFC SoGood Worldwide Rankings | Food and Drink
KFC SoGood rankings per country in Food and Drink category.
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Today’s guest post is brought to us by Eugine Dychko, Content Manager at ComboApp. This article discusses about the expansion of Ad-Blocking and how the mobile ecosystem will adapt consequently. Find out 3 useful tips for app developers to adjust their app marketing strategy. Mobile Web Ads can now be Blocked on iOS The launch of Apple’s ad blocking apps has called for many discussions about its impact on the mobile ad industry. Even though …