This week, we’re having the pleasure to present you to our German ASO expert Johannes, from Growfirst. Discover his background, app marketing experiences and insights on organic growth strategies. 1. Tell us a bit about yourself and your company? I’m 25, from Munich & began my journey in the field of app marketing during the 6. semester of my bachelor’s degree. Back then I worked at the mobile development agency NEXT Munich as an inhouse …
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Deutsche Lufthansa AG,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Travel||7.0.0||February 07, 2018||2.75|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 2390 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 7.0.0 released on February 07, 2018
*** Fresh Look *** The Lufthansa app now has new colours.
Version 6.6.1 released on January 19, 2018
Minor bug fixes *** Rate the crew *** You can now give your crew a rating using the Travel Assistant on the Lufthansa app.
Version 6.6.0 released on January 16, 2018
*** Rate the crew *** You can now give your crew a rating using the Travel Assistant on the Lufthansa app.
Version 6.5.3 released on December 05, 2017
*** Baggage status function *** The baggage status function is now available for all participating Star Alliance airlines carrying your baggage.
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Everything you need for your Lufthansa journey in an app: flight booking, timetable, flight status, check-in and more. In addition you can enjoy quick access to your personal travel data and your Miles & More account. Try it now! The Lufthansa app offers you: *** APPLE WATCH *** The Lufthansa app for Apple Watch is your perfect travel companion. It offers a quick overview of flight data, seat, gate, terminal, a boarding countdown and the weather at your destination. *** FLIGHT RESERVATION *** Book your Lufthansa flights to destinations worldwide conveniently on your iPhone/iPad. When paying by credit card, you can simply scan your credit card information using the camera on your device. *** TRAVEL ASSISTANT *** As your perfect travel companion the personal Travel Assistant shows you all the important information about your flight on one compact page. In addition you will be informed directly via push messages about the latest information such as gate changes. *** PUSH NOTIFICATIONS *** Get current information about your flight or offerings and services directly on your iPhone or iPad – just activate notifications or local information in the settings. *** MOBILE BOARDING PASSES *** Always to hand – so your boarding passes are always available even when you are offline, there are two ways of saving them directly in the app: 1. save automatically when you check-in via the Lufthansa app 2. request an additional mobile boarding pass via the app, e.g. if you checked-in on another device. *** WALLET *** If you use an iPhone, you can also save your boarding passes in the Apple Wallet app. *** ENTRY DATA *** Convenient: as a frequent flyer, save your passport or visa information in the app – quickly scan the document using your camera or just enter the data manually. Your details will then be completed in advance automatically in the right places, e.g. when using mobile check-in for travel to the USA. *** CURRENT OFFERS *** In the ‘Offers’ panel you can find the best offers to favourite destinations. *** TIMETABLE *** Perfect for your travel planning: Lufthansa’s current global network is always available. We are gradually extending the range of features offered by our app, and look forward to receiving your feedback. Please note that we cannot reply directly to comments in the App Store. Instead, please use the feedback function in the app.
Lufthansa Ranking History | Travel
Lufthansa daily app ranking in Travel category for the last 30 days.
Lufthansa Worldwide Rankings | Travel
Lufthansa rankings per country in Travel category.
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This is another guest post from our collaboration with Steve Young, founder of AppMasters.co blog. If you’re wondering how you can grow your app business and increase profit, this article is for you. Check out these 5 actionable and powerful app growth hacking tips right away. Read the entire post on AppMasters blog. Are you wondering how you can take your app growth to the next level, but you’re out of ideas to do so? …