This week, we’re interviewing Nathan Vander Heyden, founder of TranslateLab (app localization agency). Discover the atypical background of Nathan, who started as a freelance translator and ended up founding his own company to help indie developers localize their App Store Optimization (ASO) globally. 1. Tell us a bit about yourself and your company. How long have you been involved in ASO or app marketing? I started working as a freelance translator, mainly in the automotive …
United States / US English
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Lifestyle||1.0.1||September 13, 2016||0.0|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 869 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your app is still in the first version. Did you plan any updates? Users love new features.
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Version 1.0 released on September 11, 2016
Version 1.0.1 released on September 13, 2016
Bug fixes and enhancements.
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Discover the new M∙A∙C Cosmetics App exclusively for members of M∙A∙C Select – our prestigious members-only program for the makeup-obsessed. Download the app to access your M∙A∙C Select ID and membership status, track and redeem your benefits, review your purchase history and favourites, get exclusive offers and member updates, and more! Stay logged into the app so you can: • Access your M∙A∙C Select membership and track your status • Easily access your member ID for scanning in-store • Be in the know with collection and collaboration launches • Redeem your M∙A∙C Select benefits • Get personalized updates • Review your purchase history and favourites • Receive members-only offers and exclusives, including early access to shop selected collections • Locate your nearest store • Access the convenient Back-to-M∙A∙C tracker Shop on the go
M∙A∙C Cosmetics Ranking History | Lifestyle
M∙A∙C Cosmetics daily app ranking in Lifestyle category for the last 30 days.
M∙A∙C Cosmetics Worldwide Rankings | Lifestyle
M∙A∙C Cosmetics rankings per country in Lifestyle category.
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App Keyword Tool
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Get the latest tips and tricks to improve your ASO Learn all ASO best practices to boost your app on top of the charts and beat your competitors.
This is a very interesting guest post coming from Kate Abrosimova, Content Marketing Director at Yalantis (mobile application development company). This article goes through mobile app branding and talks about three fundamental things that mobile app owners need to define about their brands: brand personality, brand visual identity, and brand relationships. Learn how to do so below. Identify your brand Your brand is defined by the experience that customers have when they interact with your …