This week, Laurie Galazzo, our Inbound Marketing Manager, has answered the questions of Artyom Dogtiev from BusinessofApps. Here’s a preview of the interview. Read the full discussion right here. App Store Optimization (ASO) has become one of the major app marketing techniques. ASO is what drives native traffic for mobile apps on both iTunes App Store and Google Play. It’s equally important for a small indie app developer and a big app company powerhouse to …
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|Store||Category||Version||Last Update||Avg. ratings|
|Apple||News||2.1.1||April 06, 2016||1.76|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
The length of your description looks great.
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You have 1216 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 2.1.1 released on April 06, 2016
Version 2.1.1 fixes a few bugs. Version 2.1 added: -Brand new home page layout for the iPad and iPhone 6+ -iPad split screen multitasking support -Landscape layout on the iPad and iPhone 6+ Thanks very much for your feedback. We've been listening, which is why we've made these oft-requested improvements.
Version 2.1 released on March 25, 2016
We are very excited to announce a major update to the Mashable app. We know that a lot people have been waiting for landscape support on the iPad. Thanks for patience, now it’s here! Version 2.1 adds: -Brand new home page layout for the iPad and iPhone 6+ -iPad split screen multitasking support -Landscape layout on the iPad and iPhone 6+ Thanks very much for your feedback. We've been listening, which is why we've made these oft-requested improvements.
Version 2.0.6 released on January 12, 2016
Version 2.0.5 released on December 09, 2015
-Fixed iOS 8 crashing bug
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Mashable is the leading digital media company for the Connected Generation – delivering the news today that everyone else will be talking about tomorrow. We’re your source for digital culture, breaking news, innovation, inspiration and entertainment. Mashable reports on the digital revolution and how digital is empowering and inspiring people around the world, while keeping you ahead of the pack through our proprietary Velocity platform that predicts what content will go viral next. FEATURES: * This app is smart: When you finish reading an article, the page you navigated from is dynamically stitched in below the article. You don't need to keep tapping to navigate around the app — it knows where you'll want to go next and takes you there. * When our Velocity platform predicts a story is about to go viral, we'll send a notification to you – keeping you on the cutting edge of breaking news and digital culture. At Mashable we love apps and we love the mobile web, but above all we’re happy when you're happy, so keep giving us your feedback and suggestions on what you want to see next. You are the ones driving Mashable’s success, so let us know what you think at email@example.com!
Mashable Ranking History | News
Mashable daily app ranking in News category for the last 30 days.
Mashable Worldwide Rankings | News
Mashable rankings per country in News category.
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In this guest post, Dom Bracher, co-founder at Tapdaq, shares his expertise with us and describes the 3 most important metrics in mobile marketing. If you’re new to mobile analytics, this article will certainly help you getting started! In the world of mobile analytics there are now a vast number of metrics which you need to be tracking in order to determine the overall health of your application. In fact, one of the biggest challenges …