In this article, Jayneel Patel from OpenXcell (mobile applications development company) outlines the importance of social media in any app marketing strategy. If you need any tips and advices to leverage your social media marketing strategies, this post is for you. Well, right now I am staring morosely at my computer screen seriously thinking of a smart way to describe the connection between app marketing and social media. Without a doubt, the social media space is …
United States / US English
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Food and Drink||5.5.1||July 06, 2017||1.9|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 676 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 5.5.0 released on June 14, 2017
Coke at #McDonalds, bug fixes and performance enhancements
Version 5.5.1 released on July 06, 2017
Minor bug fixes and performance enhancements
Version 5.4.0 released on May 04, 2017
Bug fixes, performance enhancements, Xcode 8 and Swift 3.0 and Signature Crafted Event.
Version 5.4.1 released on May 25, 2017
Bug fixes and performance enhancements
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Delicious McDonald’s deals are now more fun, more accessible, and better than ever. Slide and scroll your way through our newly designed App to experience weekly deals on tasty food, like All Day Breakfast and McCafé coffee. You can find nearby McDonald’s restaurants and even explore our delicious menu. Mobile Ordering will also be available in select markets. Download and register today. It’s the best way to start saving big! Legal Stuff: Must be 13+. Data rates may apply. Prices and participation may vary. Offers available only at participating restaurants. Check www.mcdonalds.com/us/en/mobile_app.html for Terms and Conditions and more information. ©2017 McDonald’s
McDonald's Ranking History | Food and Drink
McDonald's daily app ranking in Food and Drink category for the last 30 days.
McDonald's Worldwide Rankings | Food and Drink
McDonald's rankings per country in Food and Drink category.
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App Keyword Tool
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Peter Fodor, founder of AppAgent (mobile marketing company), is our newest ASO Expert. Discover his interview below and learn more about his latest App Store Optimization challenges. 1. Tell us a bit about yourself and your company? After graduating in marketing communications, I spent the next 5 years in the advertising business working for clients such as Nestlé and Vodafone. Then I switched industries, founded a mobile gaming studio and created 10 mobile apps with …