Rishan from Yodel Mobile is one of our ASO Experts and he’s answered our questions on App Store Optimization (ASO). Discover his insights below! 1. Tell us a bit about yourself and your company? I’ve worked in the mobile industry for the past 5 years. Having come from a mobile innovations and insights background, I was quick to realise the importance and impact that mobile would have on brands, businesses and everyday users for the …
United States / US English
Medical Mutual of Ohio,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Health & Fitness||2.4.0||December 31, 2016||3.02|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 785 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Your last version was released more than 3 months ago. Update your app with new features and/or some bug fixing.
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Version 2.4.0 released on December 31, 2016
Version 2.3.2 released on September 26, 2016
Version 2.3.1 released on July 19, 2016
Version 2.3.0 released on February 05, 2016
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You’re used to having easy access to the information you need. Now you can access your Medical Mutual health insurance coverage 24/7. View Your Spending Information View your claims, with more detail at your fingertips, including your deductible and out-of-pocket spending. Find a Provider Locate the nearest doctor, hospital or urgent care facility covered by your Medical Mutual health plan. Then, get directions from your current location. Access Your ID Card Need a copy of your ID card? You can easily fax or email it to your healthcare provider, in a matter of moments. We will continue to add new features so you get the most value from your health plan. Download or update our app and get started today. For more information, visit http://www.medmutual.com/mobileapp
MedMutual Ranking History | Health & Fitness
MedMutual daily app ranking in Health & Fitness category for the last 30 days.
MedMutual Worldwide Rankings | Health & Fitness
MedMutual rankings per country in Health & Fitness category.
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We’re very excited to introduce our new ASO Interviews series featuring our ASO experts. To kick this off, Gabe from Incipia offers his personal experience in the app’s world and gives out some powerful tips to boost your app’s performance and ROI. 1. Tell us a bit about yourself and your company? Incipia is a mobile app development and marketing company with a specialty in stable app development (building apps set to scale, rather than …