We had the great opportunity to contribute once again to Apptamin’s blog (app preview video company), hosted by Sylvain Gauchet. This guest post is a complete and up-to-date guide to iOS app name and keywords optimization. Find everything you need to know to master your Apple App Store keywords optimization and improve your discoverability. Learn effective strategies from data driven case studies. Read the entire post on Apptamin’s blog. Your app is live and available …
United States / US English
MetLife US App
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Business||2.2.0||February 06, 2018||1.5|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 829 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 2.2.0 released on February 06, 2018
What’s new: - We are listening to your feedback! You can now access your Dental Explanation of Benefits (EOB) on the app. It’s easy to view your dental claim details in the user-friendly PDF format. - Updated security fixes Screens: no change
Version 2.1.2 released on October 08, 2017
Bug fixes within payment and login flows
Version 2.1.1 released on September 11, 2017
Version 2.1.0 released on August 27, 2017
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Simplify your life with the MetLife App! Securely access your account at your convenience to report an auto accident, pay your auto or home insurance bill, find a dentist, and much more. Features include: Auto Claims: Record auto accident details, capture photos, and submit a claim. Dental: Find a Dentist in your area, view your ID card, change your dental office, view your plan and claim summary Auto and Home Policy Summary: View your policy overview and pay your auto and/or home insurance bills by credit card, debit card, or check. Vision: Find a Vision provider in your area Additional products and features will be added to the MetLife App with future updates. Visit our full website at metlife.com from your computer to view other products and features not currently available on this version of the MetLife App.
MetLife US App Ranking History | Business
MetLife US App daily app ranking in Business category for the last 30 days.
MetLife US App Worldwide Rankings | Business
MetLife US App rankings per country in Business category.
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App Keyword Tool
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You’re finally considering launching your first Apple Search Ads campaign but you have no idea where to start? Or, you’ve already tried but you’re struggling to get any results? You’re lost between Search Ads Basic or Search Ads Advanced? Don’t worry, we’re here to help you out. Read our best advice to maximize your Search Ads visibility and increase downloads! Search Ads: paying for more App Store visibility October 2016, Apple launches Search Ads in …