This week, we had the pleasure to interview Frederic Delga, Business Strategy Director at MobPartner, to discuss about mobile advertising and paid acquisition. With the increasing number of apps in the App Store and the fierce competition, it is sometimes necessary to use paid acquisition in complement to App Store Optimization, if the budget allows it, in order to have a successful App Marketing strategy. What’s makes MobPartner’s ad network unique? MobPartner is a pay for performance mobile marketing …
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Anhui Huami Information Technology Co., Ltd.,
|Store||Category||Version||Last Update||Avg. ratings|
|Apple||Health & Fitness||3.1.2||October 24, 2017||1.31|
ASO Score & Checklist
- ● App Name
Your app name is too short.
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Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.
- ● App Description
Your app description seems to be too short.
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It's only 790 characters. We strongly recommend writing at least 1.000 characters. Use content that makes your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, be sure to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.
- ● Screenshots
You could add some screenshots.
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It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.
- ● Versions
Great! You have released a new version of your app less than 3 months ago.
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Version 3.1.2 released on October 24, 2017
Version 3.1.1 released on September 30, 2017
Version 3.1.0 released on September 28, 2017
Version 3.0.7 released on September 13, 2017
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The official app for Mi Band and Mi Scale. Use Mi Fit to set, track, and follow your health and fitness data day and night. Features • Sync your health and fitness data from Mi Band and Mi Scale using Bluetooth. • Connect Apple Health to share your steps, sleep, calories and weight data. Mi Band • Track your run time, pace, and distance, along with calories burned. • Share your workout info, running routes, and personal records with friends using Facebook and Twitter. • Vibrate your band when your paired device receives an incoming call. Mi Scale • Sync weight, BMI, and weigh-in history using Bluetooth. **This MiFit version support that use Apple Healthkit within app** Note: Continued use of GPS running in the background can dramatically decrease battery life.
Mi Fit Ranking History | Health & Fitness
Mi Fit daily app ranking in Health & Fitness category for the last 30 days.
Mi Fit Worldwide Rankings | Health & Fitness
Mi Fit rankings per country in Health & Fitness category.
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App Keyword Tool
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This guest post is brought to us by Andrew Hubbard, founder of App Publishers Paradise: useful mobile app marketing resource. In this article, Andrew underlines the importance of App Store Optimization (ASO) in a Facebook App Install Ad Campaign. Find out how to get cheaper app installs through ASO. If you’ve ever run any sort of paid user acquisition for a mobile app, I’m sure you focused heavily on targeting the right audience and creating an …